Add-on Acquisition • E-Commerce

JustBrand Acquires Venture Heat

On September 4, 2025, JustBrand acquired e-commerce company Venture Heat

Acquisition Context

This is JustBrand’s 1st transaction in the E-Commerce sector.
This is JustBrand’s 1st transaction in the United States.
This is JustBrand’s 1st transaction in Pennsylvania.

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M&A Deal Summary
Date	September 4, 2025
Target	Venture Heat
Sector	E-Commerce
Buyer(s)	JustBrand
Deal Type	Add-on Acquisition

Target Company

Venture Heat

Philadelphia, Pennsylvania, United States

Venture Heat provides heated jackets, gloves, motorcycle gear, and waterproof heated diving vests. Venture Heat was formed in 2003 and is headquartered in Philadelphia, Pennsylvania.

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Buyer Overview 1

Buyer

JustBrand

Philadelphia, Pennsylvania, United States

Category	Company
Founded	2009
Sector	Retail

DESCRIPTION

JustBrand is the parent company behind a portfolio of category-defining heated and cooling brands, including ActionHeat, Gerbing, AlphaCool, and Chaheati. JustBrand was formed in 2009 and is headquartered in Philadelphia, Pennsylvania.

Deal Context for Buyer	#
Overall	1 of 1
Sector: E-Commerce	1 of 1
Type: Add-on Acquisition	1 of 1
State: Pennsylvania	1 of 1
Country: United States	1 of 1
Year: 2025	1 of 1

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