M&A Deal Summary

JRNI Acquires Event Farm

On February 25, 2025, JRNI acquired marketing company Event Farm

Acquisition Highlights
  • This is JRNI’s 1st transaction in the Marketing sector.
  • This is JRNI’s 1st transaction in the United States.
  • This is JRNI’s 1st transaction in District of Columbia.

M&A Deal Summary

Date 2025-02-25
Target Event Farm
Sector Marketing
Buyer(s) JRNI
Deal Type Merger

Target

Event Farm

Washington, District of Columbia, United States
Event Farm is a toolset of event engagement applications designed to promote brands and engage targeted audiences at in-person, virtual, and hybrid events. Event Farm was founded in 2010 and is based in Washington, District of Columbia.

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Buyer(S) 1

Buyer

JRNI

Boston, Massachusetts, United States

Category Company
Founded 2008
Sector Software
DESCRIPTION

JRNI is an experiential relationship management (XRM) platform for scheduling and managing personalized experiences at scale. With apps for facilitating appointments, queuing, and events, plus an industry-leading analytics tool, JRNI helps businesses offer remote and in-person experiences that build stronger customer relationships, improve customer satisfaction and loyalty, and increase revenue and efficiency. JRNI was formed in 2008 and is based in Boston, Massachusetts.


DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Merger M&A Deals 2 of 2
State: District of Columbia M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-25 Calenso

Lucerne, Switzerland

Calenso is a GDPR-compliant online appointment booking for efficient appointment processes, including reminder messages and video consultation!. Calenso was founded in 2016 and is based in Lucerne, Switzerland.

Buy -