M&A Deal Summary

Journey Acquires VMI Studio

On December 5, 2024, Journey acquired marketing company VMI Studio

Acquisition Highlights
  • This is Journey’s 1st transaction in the Marketing sector.
  • This is Journey’s 2nd transaction in the United Kingdom.

M&A Deal Summary
Date 2024-12-05
Target VMI Studio
Sector Marketing
Buyer(s) Journey
Deal Type Add-on Acquisition

Target

VMI Studio

London, United Kingdom
VMI Studio is a forward-thinking, creative visualization studio operating at the forefront of art and technology. VMI Studio was formed in 2012 and is headquartered in London, England.

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Buyer(S) 1

Buyer

Journey

New York, New York, United States
Category Company
Founded 2022
Sector Digital Media
DESCRIPTION

Journey, the agency of the futurescape, enables companies to navigate to their next chapter, designing, building, and running immersive experiences, at speed and scale. Journey was founded in 2022 and is based in New York City.

DEAL STATS #
Overall 6 of 6
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 6 of 6
Country (United Kingdom) 2 of 2
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-12-05 59 Studio

London, United Kingdom

59 Studio is an interdisciplinary studio that conceives, directs, designs and delivers ambitious, large-scale story-driven artworks, stage shows, events and immersive experiences. 59 Studio was formed in 2006 and is headquartered in London, England.

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