M&A Deal Summary

Johnson Outdoors Acquires Old Town Canoe

On January 1, 2004, Johnson Outdoors acquired consumer products company Old Town Canoe from S.C. Johnson & Son

Acquisition Highlights
  • This is Johnson Outdoors’ 1st transaction in the Consumer Products sector.
  • This is Johnson Outdoors’ 1st transaction in the United States.
  • This is Johnson Outdoors’ 1st transaction in Maine.

M&A Deal Summary
Date 2004-01-01
Target Old Town Canoe
Sector Consumer Products
Buyer(s) Johnson Outdoors
Sellers(s) S.C. Johnson & Son
Deal Type Divestiture

Target

Old Town Canoe

Old Town, Maine, United States
Old Town Canoe is a producer of canoes, paddles, and other outdoor accessories. The Company was formed in 1898 and is based in Old Town, Maine.

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Buyer(S) 1

Buyer

Johnson Outdoors

Racine, Wisconsin, United States
Category Company
Founded 1970
Sector Consumer Products
Employees1,500
Revenue 664M USD (2023)
DESCRIPTION

Johnson Outdoors is a designer, manufacturer and marketer of outdoor recreation products. Johnson Outdoors was founded in 1970 and is based in Racine, Wisconsin.

DEAL STATS #
Overall 1 of 5
Sector (Consumer Products) 1 of 2
Type (Divestiture) 1 of 2
State (Maine) 1 of 1
Country (United States) 1 of 4
Year (2004) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-05-05 Techsonic Industries

Eufaula, Alabama, United States

Techsonic Industries, Inc., is a provider in underwater sonar and video viewing, and GPS technologies.

Buy $28M

Seller(S) 1

SELLER

S.C. Johnson & Son

Racine, Wisconsin, United States
Category Company
Founded 1886
Sector Consumer Products
Employees12,000
Revenue 11.8B USD (2013)
DESCRIPTION
Entrance to S.C. Johnson & Son's corporate headquarters in Racine, Wisconsin.
Entrance to S.C. Johnson & Son's corporate headquarters in Racine, Wisconsin.

S.C. Johnson & Son is a global producer and marketer of consumer household products. Products include car care, floor care, household cleaning, food storage, shoe care, and pest control. S.C. Johnson & Son was formed in 1886 and is headquartered in Racine, Wisconsin.

DEAL STATS #
Overall 1 of 2
Sector (Consumer Products) 1 of 2
Type (Divestiture) 1 of 2
State (Maine) 1 of 1
Country (United States) 1 of 2
Year (2004) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1974-01-01 Old Town Canoe

Old Town, Maine, United States

Old Town Canoe is a producer of canoes, paddles, and other outdoor accessories. The Company was formed in 1898 and is based in Old Town, Maine.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-06-05 Johnson - Edge Skintimate Shave Preparation Business

United States

Johnson - Edge, Skintimate Shave Preparation Business, are brands in the U.S. men's and women's shave preparation category.

Sell $275M
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