Investment Summary

JMI Equity Invests In Lytics

On February 21, 2019, private equity firm JMI Equity invested in software company Lytics

Investment Highlights
  • This is JMI Equity’s 46th transaction in the Software sector.
  • This is JMI Equity’s 91st transaction in the United States.
  • This is JMI Equity’s 1st transaction in Oregon.
Investment Fate
  • Lytics was sold to a strategic buyer in 2025.

Investment Summary

Date 2019-02-21
Target Lytics
Sector Software
Investor(s) JMI Equity
Deal Type Venture

Target

Lytics

Portland, Oregon, United States
Lytics helps enterprises orchestrate individually personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP). Since 2014, Lytics has enabled popular media, entertainment, consumer goods, travel, hospitality, and tech brands to execute one-to-one marketing programs that their customers welcome.

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Investor(S) 1

Investor

JMI Equity

La Jolla, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1992
PE ASSETS 7.5B USD
Size Mega
Type Sector Focused
DESCRIPTION

JMI Equity is a private equity firm focused on investments in software, internet, business service, and healthcare IT. Targeted businesses typically help automate and optimize business and information technology processes. The Firm will consider investments at all stages of development, including early-stage companies, self-funded businesses requiring growth capital, and later stage businesses in need of buyout or recapitalization funding. JMI looks to commit at least $25 million per transaction. JMI Equity was formed in 1992 and maintains offices in San Diego and Baltimore.


DEAL STATS #
Overall 104 of 130
Sector: Software M&A 46 of 55
Type: Venture M&A Deals 26 of 29
State: Oregon M&A 1 of 3
Country: United States M&A 91 of 114
Year: 2019 M&A 5 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-04 Rsam

Secaucus, New Jersey, United States

Rsam is a provider of Governance, Risk and Compliance (“GRC”) software platform. The Rsam Platform delivers unparalleled flexibility for companies to leverage out-of-the-box solutions and build-your-own (BYO) applications for a wide range of compliance, risk, and security functions. Premier organizations and government regulators rely on Rsam to obtain superior intelligence, control, and visibility of their enterprise-wide GRC and security posture.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-05 WhiteHat

San Jose, California, United States

WhiteHat is a provider of on-demand website and web application security software delivered as a service. WhiteHat's cloud website vulnerability management platform and leading security engineers turn verified security intelligence into actionable insights for customers. WhiteHat was founded in 2001 and is based in Santa Clara, California.

Sell -