M&A Deal Summary

Jelly Belly Candy Acquires Bettera Brands - Confection Brands

On December 20, 2019, Jelly Belly Candy acquired food company Bettera Brands - Confection Brands from Bettera Brands

Acquisition Highlights
  • This is Jelly Belly Candy’s 2nd transaction in the Food sector.
  • This is Jelly Belly Candy’s 2nd transaction in the United States.
  • This is Jelly Belly Candy’s 1st transaction in Texas.

M&A Deal Summary
Date 2019-12-20
Target Bettera Brands - Confection Brands
Sector Food
Buyer(s) Jelly Belly Candy
Sellers(s) Bettera Brands
Deal Type Divestiture

Target

Bettera Brands - Confection Brands

Plano, Texas, United States
Bettera Brands LLC - Confection Brands includes Gimbal’s jelly beans brand, Scottie Dogs licorice and other associated candy brands.

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Buyer(S) 1

Buyer

Jelly Belly Candy

Fairfield, California, United States
Category Company
Founded 1898
Sector Food
DESCRIPTION

Jelly Belly Candy is a family-owned and operated company that began making Jelly Belly, jelly beans. Jelly Belly makes more than 100 Jelly Belly jelly bean flavors, over 50 confections, and works with many popular licensed properties. Jelly Belly Candy was founded in 1898 and is based in Fairfield, California.

DEAL STATS #
Overall 2 of 2
Sector (Food) 2 of 2
Type (Divestiture) 2 of 2
State (Texas) 1 of 1
Country (United States) 2 of 2
Year (2019) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-19 Gimbal Brothers - Jelly Beans Brand Business

South San Francisco, California, United States

Gimbal Brothers LLC - Jelly Beans Brand Business is packed with Antioxidant Vitamin C and burst with real juice and intense flavor – all the way from the chewy center to the delicate shell.

Buy -

Seller(S) 1

SELLER

Bettera Brands

Plano, Texas, United States
Category Company
Founded 1898
Sector Food
DESCRIPTION

Bettera Brands operates as a holding company for Bettera Wellness, Nutravail, and Hillside, which focus on using confection products as an alternative delivery systems for vitamins, minerals and supplements. Bettera Wellness is a manufacturer of branded and private label gummy vitamins and better-for-you gummy confection products. Bettera operates two fully integrated production facilities located in Indiana and California that are SQF Level 3 and CFR 111 certified for dietary supplements. Nutravail, operating from a CFR 111 facility in Chantilly, Virginia, is a leading developer and manufacturer of health and wellness food products that manufactures proprietary soft chew delivery systems with its low-temperature processing technology. Hillside is a manufacturer of organic, sugar-free, and branded confection products (through its GoOrganic brand), as well as incorporating nutraceutical ingredients into lozenge delivery systems. Bettera Brands was formed in 1898 and is based in Plano, Texas.

DEAL STATS #
Overall 1 of 1
Sector (Food) 1 of 1
Type (Divestiture) 1 of 1
State (Texas) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-04 Hillside Candy

Hillside, New Jersey, United States

Hillside Candy is a manufacturer and marketer of premium, organic, sugar-free and traditional confection products under the GoOrganic, GoLightly, Pick Your Color and Hillside Candy brands. Hillside Candy is based in Hillside, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-14 Nutravail

Chantilly, Virginia, United States

Nutravail LLC is a developer and manufacturer of health and wellness food products using its proprietary soft chew delivery systems and the low-temperature processing technology that it has pioneered. Nutravail was founded in 1990 and is based in Chantilly, Virginia.

Buy -
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