Venture • Marketing

Jefferson Capital Invests In PowerPact

On August 3, 2001, private equity firm Jefferson Capital invested in marketing company PowerPact

Investment Context
  • This is Jefferson Capital’s 1st transaction in the Marketing sector.
  • This is Jefferson Capital’s 2nd transaction in the United States.
  • This is Jefferson Capital’s 1st transaction in Virginia.

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Investment Summary

Date August 3, 2001
Target PowerPact
Sector Marketing
Investor(s) Jefferson Capital
Deal Type Venture

Target Company

PowerPact

Richmond, Virginia, United States
PowerPact, L.L.C. is an employee-owned and culturally distinct marketing services firm with nearly 100 employee/principals in 21 cities. PowerPact has deep expertise in promotion, cause marketing, multi-cultural marketing, direct marketing, sponsorship, branding, public relations, grass-roots execution, radio, account-specific marketing, one-to-one marketing, events, and business-to-business communication.
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Investor Overview 1

Investor

Jefferson Capital

Richmond, Virginia, United States

Category Private Equity Firm
Founded 1988
PE ASSETS 200M USD
Size Small
Type Sector Agnostic
DESCRIPTION

Jefferson Capital Partners (JCP) is a private equity firm that invests in growth financings, management buyouts, and recapitalizations of growing companies. JCP generally looks to invest between $2 and $7 million in companies with up to $75 million in annual revenue. Sectors of interest include consumer products, business services, education, healthcare, and information technology. The Firm's investment horizon is three to seven years. The predecessor to Jefferson Capital Partners was originally established in 1989. Jefferson is based in Richmond, Virginia.


Deal Context for Investor #
Overall 2 of 10
Sector: Marketing 1 of 1
Type: Venture 2 of 5
State: Virginia 1 of 1
Country: United States 2 of 10
Year: 2001 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1998-09-01 MicroMass Communications

Cary, North Carolina, United States

MicroMass Communications is a US-based healthcare communications agency specialising in behavioural science and change strategies on behalf of pharmaceutical companies. Behavioural science is the scientific and systematic study of behaviour to explain why people behave in certain ways and how their behaviour can be changed. In healthcare, this can be used to improve outcomes. MicroMass is based in Cary, North Carolina, with more than 100 employees. It uses its unique expertise in health behaviour to change patient and provider behaviour and deliver optimal health outcomes. MicroMass provides services across four areas: patient engagement and support; relationships marketing; precommercial and clinical; and health behaviour and consulting. MicroMass clients include leading pharmaceutical companies worldwide such as GlaxoSmithKline, Sanofi, Merck, Novo Nordisk, Novartis, Gilead and Teva pharmaceuticals.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2002-01-07 iLIANT

Tampa, Pennsylvania, United States

iLIANT Corporation, headquartered in Tampa, Florida, is a leading provider of outsourced technology management, application hosting and business services for physician practices. Its mission is to provide the knowledge and technology to support high quality care, improved services, optimal reimbursement and maximum efficiencies in a complex health care environment. (Board Member - Palmer P. Garson)

Buy -