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  5. JCDecaux SA Acquires CEMUSA-Corporación Europea de Mobiliario Urbano S.A.

M&A Deal Summary

JCDecaux SA Acquires CEMUSA-Corporación Europea de Mobiliario Urbano S.A.

On March 17, 2014, JCDecaux SA acquired media company CEMUSA-Corporación Europea de Mobiliario Urbano S.A. for 80M EUR

Acquisition Highlights
  • This is JCDecaux SA’s 2nd transaction in the Media sector.
  • This is JCDecaux SA’s largest (disclosed) transaction.
  • This is JCDecaux SA’s 1st transaction in Spain.

M&A Deal Summary
Date 2014-03-17
Target CEMUSA-Corporación Europea de Mobiliario Urbano S.A.
Sector Media
Buyer(s) JCDecaux SA
Deal Type Add-on Acquisition
Deal Value 80M EUR

Target

CEMUSA-Corporación Europea de Mobiliario Urbano S.A.

Madrid, Spain
CEMUSA-Corporación Europea de Mobiliario Urbano, S.A. provides outdoor advertising.

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Buyer(S) 1

Buyer

JCDecaux SA

Plaisir, France
Category Company
Founded 1964
Sector Media
Employees11,900
Revenue 2.5B EUR (2014)
DESCRIPTION

JCDecaux SA provides outdoor advertising services.

DEAL STATS #
Overall 5 of 10
Sector: Media M&A 2 of 3
Type: Add-on Acquisition M&A Deals 5 of 10
Country: Spain M&A 1 of 1
Year: 2014 M&A 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-11-07 Eumex

France

Eumex is a group specialised in street furniture for the Latin American continent.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-18 Continental Outdoor Media

Bryanston, South Africa

Continental Outdoor Media is Africa’s largest outdoor advertising company.

Buy -
Mergr

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