Add-on Acquisition • Consumer Products

JAKKS Acquires C’est Moi

On October 17, 2016, JAKKS acquired consumer products company C’est Moi

Acquisition Context

This is JAKKS’s 3rd transaction in the Consumer Products sector.
This is JAKKS’s 1st transaction in Singapore.

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M&A Deal Summary
Date	October 17, 2016
Target	C’est Moi
Sector	Consumer Products
Buyer(s)	JAKKS
Deal Type	Add-on Acquisition

Target Company

C’est Moi

Singapore, Singapore

C’est Moi is the pioneer one-stop brand in the kids’ cosmetics industry. Targeting kids age 4 to 12 years old, the range includes makeup, skincare and accessories. The awareness for the need for a kids’ cosmetics line sparked in 2008 when the 5-year-old daughter of the founder had a ballet recital. The little 5-year-old experienced a rash break-out after using harsh adult cosmetics for her performance and there was no skincare available on the shelves for a 5-year old to assist in before, during and after care.

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Buyer Overview 1

Buyer

JAKKS

Santa Monica, California, United States

Category	Company
Founded	1995
Sector	Consumer Products
Employees	680
Revenue	691M USD (2024)

DESCRIPTION

Entrance to JAKKS' corporate headquarters in Santa Monica, California.

JAKKS is a multi-line, multi-brand toy company that designs, produces, markets and distributes toys and related products, pet toys, consumables and related products, electronics and related products, kids indoor and outdoor furniture, and other consumer products. JAKKS was formed in 1995 and is based in Santa Monica, California.

Deal Context for Buyer	#
Overall	4 of 4
Sector: Consumer Products	3 of 3
Type: Add-on Acquisition	3 of 3
Country: Singapore	1 of 1
Year: 2016	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2012-07-26	Maui Toys Youngstown, Ohio, United States Maui, Inc. is a manufacturer and distributor of spring and summer activity toys, outdoor sports related toys, and impulse toys.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2012-07-26

Maui Toys

Youngstown, Ohio, United States

Maui, Inc. is a manufacturer and distributor of spring and summer activity toys, outdoor sports related toys, and impulse toys.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2018-04-23	Disguise London, California, United States Disguise is a technology platform that enables creatives and technologists to imagine, create and deliver spectacular visual experiences. The platform combines real-time 3D visualization software with high-performance media server hardware. The company is one of the main providers of XR and virtual production technology to film & TV studios, broadcasters, corporates, and the e-gaming sector globally. Disguise was founded in 2000 and is based in London, United Kingdom.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2018-04-23

Disguise

London, California, United States

Disguise is a technology platform that enables creatives and technologists to imagine, create and deliver spectacular visual experiences. The platform combines real-time 3D visualization software with high-performance media server hardware. The company is one of the main providers of XR and virtual production technology to film & TV studios, broadcasters, corporates, and the e-gaming sector globally. Disguise was founded in 2000 and is based in London, United Kingdom.

Sell

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