Add-on Acquisition • Media

Jack Morton Worldwide Acquires Genuine Interactive Inc

On May 6, 2014, Jack Morton Worldwide acquired media company Genuine Interactive Inc

Acquisition Context

This is Jack Morton Worldwide’s 1st transaction in the Media sector.
This is Jack Morton Worldwide’s 1st transaction in the United States.
This is Jack Morton Worldwide’s 1st transaction in Massachusetts.

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M&A Deal Summary
Date	May 6, 2014
Target	Genuine Interactive Inc
Sector	Media
Buyer(s)	Jack Morton Worldwide
Deal Type	Add-on Acquisition

Target Company

Genuine Interactive Inc

Boston, Massachusetts, United States

Genuine Interactive is a digital agency that provides digital strategy, web design and development, mobile, social media, analytics, innovative technology services, and an in-house studio to engage audiences across all digital channels. The independent full service agency is known for successfully combining business goals and engagement strategies to create game-changing digital experiences for its clients.

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Buyer Overview 1

Buyer

Jack Morton Worldwide

New York, New York, United States

Category	Company
Founded	1939
Sector	Media

DESCRIPTION

Jack Morton Worldwide makes brilliant things happen for our clients by bringing together brave, creative people who are true believers in the power of experience to transform brands and businesses. As experts in brand experience strategy and activation, we help clients understand how their brands should behave and create experiences that bring them to life.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Media	1 of 1
Type: Add-on Acquisition	1 of 1
State: Massachusetts	1 of 1
Country: United States	1 of 1
Year: 2014	1 of 1

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