M&A Deal Summary

Jack Morton Worldwide Acquires Genuine Interactive Inc

On May 6, 2014, Jack Morton Worldwide acquired media company Genuine Interactive Inc

Acquisition Highlights
  • This is Jack Morton Worldwide’s 1st transaction in the Media sector.
  • This is Jack Morton Worldwide’s 1st transaction in the United States.
  • This is Jack Morton Worldwide’s 1st transaction in Massachusetts.

M&A Deal Summary

Date 2014-05-06
Target Genuine Interactive Inc
Sector Media
Buyer(s) Jack Morton Worldwide
Deal Type Add-on Acquisition

Target

Genuine Interactive Inc

Boston, Massachusetts, United States
Genuine Interactive is a digital agency that provides digital strategy, web design and development, mobile, social media, analytics, innovative technology services, and an in-house studio to engage audiences across all digital channels. The independent full service agency is known for successfully combining business goals and engagement strategies to create game-changing digital experiences for its clients.

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Buyer(S) 1

Buyer

Jack Morton Worldwide

New York, New York, United States

Category Company
Founded 1939
Sector Media
DESCRIPTION

Jack Morton Worldwide makes brilliant things happen for our clients by bringing together brave, creative people who are true believers in the power of experience to transform brands and businesses. As experts in brand experience strategy and activation, we help clients understand how their brands should behave and create experiences that bring them to life.


DEAL STATS #
Overall 1 of 1
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Massachusetts M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2014 M&A 1 of 1