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  5. J. Walter Thompson Company Acquires Mídia 123 Serviços de Publicidade Via Internet

M&A Deal Summary

J. Walter Thompson Company Acquires Mídia 123 Serviços de Publicidade Via Internet

On September 5, 2014, J. Walter Thompson Company acquired marketing company Mídia 123 Serviços de Publicidade Via Internet

Acquisition Highlights
  • This is J. Walter Thompson Company’s 2nd transaction in the Marketing sector.
  • This is J. Walter Thompson Company’s 2nd transaction in Brazil.

M&A Deal Summary
Date 2014-09-05
Target Mídia 123 Serviços de Publicidade Via Internet
Sector Marketing
Buyer(s) J. Walter Thompson Company
Deal Type Add-on Acquisition

Target

Mídia 123 Serviços de Publicidade Via Internet

Sao Paulo, Brazil
Mídia 123 Serviços de Publicidade Via Internet Ltda. (Blinks) is a major search engine marketing agency in Brazil. Blinks specializes in sponsored-links campaigns and other performance media. As the Internet continues to grow, clients are focused on effective search-engine marketing (SEM) strategies in a complex effort to achieve top search engine rankings.

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Buyer(S) 1

Buyer

J. Walter Thompson Company

New York, New York, United States
Category Company
Founded 1864
Sector Marketing
DESCRIPTION

J. Walter Thompson Company LLC is a provider of brand marketing communication services in the United States.

DEAL STATS #
Overall 5 of 10
Sector (Marketing) 2 of 5
Type (Add-on Acquisition) 4 of 6
Country (Brazil) 2 of 2
Year (2014) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-04 Cairos Usabilidade Eireli

Sao Paulo, Brazil

Cairos Usabilidade Eireli (Try) is a user experience agency in Brazil that designs and develops custom web, mobile, desktop and touch-enabled applications. Clients include, Itaú Bank, Porto Seguro, Electrolux, SKY, Serasa-Experian, Havaianas, Prontmed, and Kate Spade. Founded in 2003, the company employs 22 people and is based in São Paulo. Try provides consultancy to their clients in user experience, interaction design and prototyping.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-08 Heyday

Wellington, New Zealand

Heyday Ltd. is a privately held company operates as a digital agency. It offers services in the areas of digital strategies, visual designs, digital UX, contents, Website development and digital films.

Buy -
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