Stake Purchase • Media

J. Walter Thompson Company Invests In The Hardy Boys

On June 11, 2014, J. Walter Thompson Company invested in media company The Hardy Boys

Investment Context

This is J. Walter Thompson Company’s 1st transaction in the Media sector.
This is J. Walter Thompson Company’s 1st transaction in South Africa.

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Investment Summary
Date	June 11, 2014
Target	The Hardy Boys
Sector	Media
Investor(s)	J. Walter Thompson Company
Deal Type	Stake Purchase

Target Company

The Hardy Boys

Durban, South Africa

The Hardy Boys (Pty) Ltd. is an independent creative agency. Hardy Boys is a multi-disciplinary brand-building agency with fully integrated activation capabilities.

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Investor Overview 1

Investor

J. Walter Thompson Company

New York, New York, United States

Category	Company
Founded	1864
Sector	Marketing

DESCRIPTION

J. Walter Thompson Company LLC is a provider of brand marketing communication services in the United States.

Deal Context for Investor	#
Overall	3 of 10
Sector: Media	1 of 3
Type: Stake Purchase	1 of 4
Country: South Africa	1 of 1
Year: 2014	2 of 5

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2014-04-01	X-Prime S.A.S Toulouse, France X-Prime S.A.S is a digital expertise in web design, search marketing, social marketing and software programming.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2014-04-01

X-Prime S.A.S

Toulouse, France

X-Prime S.A.S is a digital expertise in web design, search marketing, social marketing and software programming.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2014-09-04	Cairos Usabilidade Eireli Sao Paulo, Brazil Cairos Usabilidade Eireli (Try) is a user experience agency in Brazil that designs and develops custom web, mobile, desktop and touch-enabled applications. Clients include, Itaú Bank, Porto Seguro, Electrolux, SKY, Serasa-Experian, Havaianas, Prontmed, and Kate Spade. Founded in 2003, the company employs 22 people and is based in São Paulo. Try provides consultancy to their clients in user experience, interaction design and prototyping.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2014-09-04

Cairos Usabilidade Eireli

Sao Paulo, Brazil

Cairos Usabilidade Eireli (Try) is a user experience agency in Brazil that designs and develops custom web, mobile, desktop and touch-enabled applications. Clients include, Itaú Bank, Porto Seguro, Electrolux, SKY, Serasa-Experian, Havaianas, Prontmed, and Kate Spade. Founded in 2003, the company employs 22 people and is based in São Paulo. Try provides consultancy to their clients in user experience, interaction design and prototyping.

Buy

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