Add-on Acquisition • Marketing

J. Walter Thompson Company Acquires Mídia 123 Serviços de Publicidade Via Internet

On September 5, 2014, J. Walter Thompson Company acquired marketing company Mídia 123 Serviços de Publicidade Via Internet

Acquisition Context

This is J. Walter Thompson Company’s 2nd transaction in the Marketing sector.
This is J. Walter Thompson Company’s 2nd transaction in Brazil.

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M&A Deal Summary
Date	September 5, 2014
Target	Mídia 123 Serviços de Publicidade Via Internet
Sector	Marketing
Buyer(s)	J. Walter Thompson Company
Deal Type	Add-on Acquisition

Target Company

Mídia 123 Serviços de Publicidade Via Internet

Sao Paulo, Brazil

Mídia 123 Serviços de Publicidade Via Internet Ltda. (Blinks) is a major search engine marketing agency in Brazil. Blinks specializes in sponsored-links campaigns and other performance media. As the Internet continues to grow, clients are focused on effective search-engine marketing (SEM) strategies in a complex effort to achieve top search engine rankings.

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Buyer Overview 1

Buyer

J. Walter Thompson Company

New York, New York, United States

Category	Company
Founded	1864
Sector	Marketing

DESCRIPTION

J. Walter Thompson Company LLC is a provider of brand marketing communication services in the United States.

Deal Context for Buyer	#
Overall	5 of 10
Sector: Marketing	2 of 5
Type: Add-on Acquisition	4 of 6
Country: Brazil	2 of 2
Year: 2014	4 of 5

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2014-09-04	Cairos Usabilidade Eireli Sao Paulo, Brazil Cairos Usabilidade Eireli (Try) is a user experience agency in Brazil that designs and develops custom web, mobile, desktop and touch-enabled applications. Clients include, Itaú Bank, Porto Seguro, Electrolux, SKY, Serasa-Experian, Havaianas, Prontmed, and Kate Spade. Founded in 2003, the company employs 22 people and is based in São Paulo. Try provides consultancy to their clients in user experience, interaction design and prototyping.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2014-09-04

Cairos Usabilidade Eireli

Sao Paulo, Brazil

Cairos Usabilidade Eireli (Try) is a user experience agency in Brazil that designs and develops custom web, mobile, desktop and touch-enabled applications. Clients include, Itaú Bank, Porto Seguro, Electrolux, SKY, Serasa-Experian, Havaianas, Prontmed, and Kate Spade. Founded in 2003, the company employs 22 people and is based in São Paulo. Try provides consultancy to their clients in user experience, interaction design and prototyping.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2014-12-08	Heyday Wellington, New Zealand Heyday Ltd. is a privately held company operates as a digital agency. It offers services in the areas of digital strategies, visual designs, digital UX, contents, Website development and digital films.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2014-12-08

Heyday

Wellington, New Zealand

Heyday Ltd. is a privately held company operates as a digital agency. It offers services in the areas of digital strategies, visual designs, digital UX, contents, Website development and digital films.

Buy

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