Add-on Acquisition • Information Services

iVillage Acquires Promotions.com

On March 2, 2002, iVillage acquired information services company Promotions.com for 13M USD

Acquisition Context

This is iVillage’s 1st transaction in the Information Services sector.
This is iVillage’s largest (disclosed) transaction.
This is iVillage’s 1st transaction in the United States.
This is iVillage’s 1st transaction in New York.

Investment Fate

Promotions.com was sold to a strategic buyer in 2013.

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M&A Deal Summary
Date	March 2, 2002
Target	Promotions.com
Sector	Information Services
Buyer(s)	iVillage
Deal Type	Add-on Acquisition
Deal Value	13M USD
Advisor(s)	Cassel Salpeter & Co. (Financial)

Target Company

Promotions.com

17th Floor, New York, United States

Promotions.com develops online promotions for marketers and helps them integrate the promotions with their offline activities.

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Buyer Overview 1

Buyer

iVillage

New York, New York, United States

Category	Company
Founded	1995
Sector	Information Technology

DESCRIPTION

A leading women's media company and the number one source for women's information online.

Deal Context for Buyer	#
Overall	1 of 3
Sector: Information Services	1 of 1
Type: Add-on Acquisition	1 of 3
State: New York	1 of 2
Country: United States	1 of 3
Year: 2002	1 of 1
Size (of disclosed)	1 of 1

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2005-01-07	Healthology New York, New York, United States Healthology, Inc. is an online health media company that produces and distributes video- and article-based health and medical information on the Internet.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2005-01-07

Healthology

New York, New York, United States

Healthology, Inc. is an online health media company that produces and distributes video- and article-based health and medical information on the Internet.

Buy

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