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  6. iVillage Acquires Promotions.com

M&A Deal Summary

iVillage Acquires Promotions.com

On March 2, 2002, iVillage acquired information services company Promotions.com for 13M USD

Acquisition Highlights
  • This is iVillage’s 1st transaction in the Information Services sector.
  • This is iVillage’s largest (disclosed) transaction.
  • This is iVillage’s 1st transaction in the United States.
  • This is iVillage’s 1st transaction in New York.
Investment Fate
  • Promotions.com was sold to a strategic buyer in 2013.

M&A Deal Summary
Date 2002-03-02
Target Promotions.com
Sector Information Services
Buyer(s) iVillage
Deal Type Add-on Acquisition
Deal Value 13M USD
Advisor(s) Cassel Salpeter & Co. (Financial)

Target

Promotions.com

17th Floor, New York, United States
Promotions.com develops online promotions for marketers and helps them integrate the promotions with their offline activities.

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Buyer(S) 1

Buyer

iVillage

New York, New York, United States
Category Company
Founded 1995
Sector Information Technology
DESCRIPTION

A leading women's media company and the number one source for women's information online.

DEAL STATS #
Overall 1 of 3
Sector: Information Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 3
State: New York M&A 1 of 2
Country: United States M&A 1 of 3
Year: 2002 M&A 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-01-07 Healthology

New York, New York, United States

Healthology, Inc. is an online health media company that produces and distributes video- and article-based health and medical information on the Internet.

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