Add-on Acquisition • Software

Itrinity Acquires Geo Targetly

On May 29, 2024, Itrinity acquired software company Geo Targetly

Acquisition Context

This is Itrinity’s 1st transaction in the Software sector.
This is Itrinity’s 1st transaction in Slovakia.

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M&A Deal Summary
Date	May 29, 2024
Target	Geo Targetly
Sector	Software
Buyer(s)	Itrinity
Deal Type	Add-on Acquisition
Advisor(s)	FE International (Financial)

Target Company

Geo Targetly

Bratislava, Slovakia

Geo Targetly is a website geo personalization software enabling precise delivery of page redirects, smart links, and content based on visitors' location, including country, state/region, and city. Intuitive dashboard facilitates effortless integration of geo-targeted elements for users of all skill levels. Geo Targetly is headquartered in Bratislava, Slovakia.

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Buyer Overview 1

Buyer

Itrinity

Bratislava, Slovakia

Category	Company
Founded	2009
Sector	Internet Software and Services

DESCRIPTION

Itrinity is a SaaS portfolio operator specializing in fast-growing international tech companies, with millions of users. Itrinity was formed in 2009 and is headquartered in Bratislava.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Software	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Slovakia	1 of 1
Year: 2024	1 of 1

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