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  5. ITA Group Acquires Daymakers

M&A Deal Summary

ITA Group Acquires Daymakers

On December 9, 2025, ITA Group acquired media company Daymakers

Acquisition Highlights
  • This is ITA Group’s 3rd transaction in the Media sector.
  • This is ITA Group’s 1st transaction in the Netherlands.

M&A Deal Summary
Date 2025-12-09
Target Daymakers
Sector Media
Buyer(s) ITA Group
Deal Type Add-on Acquisition

Target

Daymakers

Utrecht, Netherlands
Daymakers is an event agency that plans and produces a mixture of live and digital experiences, including corporate events, brand activations, product launches, hybrid/online events, and immersive content or tech-based campaigns. Daymakers was founded in 2023 and is based in Utrecht, Netherlands.

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Buyer(S) 1

Buyer

ITA Group

West Des Moines, Iowa, United States
Category Company
Sector Business Services
DESCRIPTION

ITA Group creates and manages events, incentives and recognition programs that align and motivate people. ITA Group is based in West Des Moines, lowa.

DEAL STATS #
Overall 7 of 7
Sector: Media M&A 3 of 3
Type: Add-on Acquisition M&A Deals 7 of 7
Country: Netherlands M&A 1 of 1
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-12-09 C2events

Wakefield, United Kingdom

C2events is an events-management agency specialising in planning and delivering meetings, conferences, and other events with a particular focus on clients in the healthcare, pharmaceutical, biotech and related industries. C2events is based in Wakefield, United Kingdom.

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