M&A Deal Summary

ITA Group Acquires Cooleaf

On April 2, 2024, ITA Group acquired internet software and services company Cooleaf

Acquisition Highlights
  • This is ITA Group’s 2nd transaction in the Internet Software and Services sector.
  • This is ITA Group’s 3rd transaction in the United States.
  • This is ITA Group’s 1st transaction in Georgia.

M&A Deal Summary
Date 2024-04-02
Target Cooleaf
Sector Internet Software and Services
Buyer(s) ITA Group
Deal Type Add-on Acquisition

Target

Cooleaf

Atlanta, Georgia, United States
Cooleaf is a SaaS technology platform that offers a robust suite of turnkey recognition, incentive, and integration features, enabling organizations to easily keep teams connected anytime, anywhere. The company empowers brands to capture employee sentiment, recognize and reward performance that aligns with company goals, and measure employee experience with powerful, easy-to-use dashboards. Its technology roadmap advancement also includes incorporating AI effectively into the flow of work. Cooleaf was formed in 2016 and is based in Atlanta, Georgia.

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Buyer(S) 1

Buyer

ITA Group

West Des Moines, Iowa, United States
Category Company
Sector Business Services
DESCRIPTION

ITA Group creates and manages events, incentives and recognition programs that align and motivate people. ITA Group is based in West Des Moines, lowa.

DEAL STATS #
Overall 5 of 5
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 5 of 5
State (Georgia) 1 of 1
Country (United States) 3 of 3
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-23 HTK

Ipswich, United Kingdom

HTK is a cloud-based software-as-a-service (SaaS) provider empowering brands with innovative data insights, machine learning and loyalty marketing solutions. HTK was founded in 1996 and is based in Ipswich, United Kingdom.

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