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  6. istyle Acquires MakeupAlley

M&A Deal Summary

istyle Acquires MakeupAlley

On June 4, 2017, istyle acquired internet software and services company MakeupAlley for 9M USD

Acquisition Highlights
  • This is istyle’s 1st transaction in the Internet Software and Services sector.
  • This is istyle’s largest (disclosed) transaction.
  • This is istyle’s 1st transaction in the United States.
  • This is istyle’s 1st transaction in South Dakota.

M&A Deal Summary
Date 2017-06-04
Target MakeupAlley
Sector Internet Software and Services
Buyer(s) istyle
Deal Type Add-on Acquisition
Deal Value 9M USD

Target

MakeupAlley

McLaughlin, South Dakota, United States
The MakeupAlley community was launched in 1999 as a small group of devoted beauty consumers. Since then it has evolved into a larger beauty social network and information portal for beauty, skincare and lifestyle. MakeupAlley has a large, comprehensive product review section which includes product photos, ratings and ranking. As of Summer 2015, there are more than 2.5 million reviews of 150,000 beauty and skincare products written by beauty enthusiasts worldwide.

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Buyer(S) 1

Buyer

istyle

Tokyo, Japan
Category Company
Founded 1999
Sector Information Services
Employees996
Revenue 56.1B JPY (2024)
DESCRIPTION

istyle is an online portal for cosmetic information and reviews. istyle was founded in 1999 and is based in Tokyo, Japan.

DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: South Dakota M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2017 M&A 2 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-31 Hermo Creative Sdn Bhd

Johor Bahru, Malaysia

Hermo Creative (M) Sdn Bhd is an online marketplace that offers cosmetics, makeup, skin, body and hair care products. Hermo Creative (M) Sdn Bhd was founded in 2012 and is based in Johor Bahru, Malaysia.

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