M&A Deal Summary

ispDigital Acquires Happyfication

On September 15, 2021, ispDigital acquired software company Happyfication

Acquisition Highlights
  • This is ispDigital’s 1st transaction in the Software sector.
  • This is ispDigital’s 1st transaction in the United States.
  • This is ispDigital’s 1st transaction in New York.

M&A Deal Summary

Date 2021-09-15
Target Happyfication
Sector Software
Buyer(s) ispDigital
Deal Type Add-on Acquisition

Target

Happyfication

Brooklyn, New York, United States
Happyfication is a cognitive marketing technology company that arms marketers with a proprietary data intelligence platform that optimizes the performance of creative and Omnimedia investments. Happyfication is based in Brooklyn, New York.

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Buyer(S) 1

Buyer

ispDigital

Boston, Massachusetts, United States

Category Company
Founded 2015
Sector Digital Media
DESCRIPTION

ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Argentina, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Portugal, Spain, the United Kingdom, and the United States.


DEAL STATS #
Overall 2 of 2
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-21 Antevenio SA

Madrid, Spain

Antevenio is a pioneer and well-known company in the marketing technology and digital industry in Spain. Antevenio is a company with 19 years of experience in performance and brand marketing and is a pioneer in the digital industry in Spain.

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