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  5. iSentia Acquires Chong Bureau

M&A Deal Summary

iSentia Acquires Chong Bureau

On February 19, 2009, iSentia acquired media company Chong Bureau

Acquisition Highlights
  • This is iSentia’s 3rd transaction in the Media sector.
  • This is iSentia’s 1st transaction in New Zealand.

M&A Deal Summary
Date 2009-02-19
Target Chong Bureau
Sector Media
Buyer(s) iSentia
Deal Type Add-on Acquisition

Target

Chong Bureau

Auckland, New Zealand
Chong Bureau Ltd. is a provider of media intelligence services.

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Buyer(S) 1

Buyer

iSentia

Strawberry Hills, Australia
Category Company
Founded 1982
Sector Media
Employees1,100
Revenue 110M AUD (2020)
DESCRIPTION

iSentia is a media monitoring firm that provides media intelligence solutions. iSentia was founded in 1982 and is based in Sydney, Australia.

DEAL STATS #
Overall 3 of 9
Sector: Media M&A 3 of 8
Type: Add-on Acquisition M&A Deals 3 of 9
Country: New Zealand M&A 1 of 1
Year: 2009 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-01 SinoFile Information Consulting

Beijing, China

SinoFile Information Consulting is a media monitoring agency.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-02-17 Brandtology Pte.

Singapore, Singapore

Brandtology Pte. Ltd. is a social media tracking company.

Buy -
Mergr

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