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  5. iSentia Acquires Brandtology Pte.

M&A Deal Summary

iSentia Acquires Brandtology Pte.

On February 17, 2011, iSentia acquired media company Brandtology Pte.

Acquisition Highlights
  • This is iSentia’s 4th transaction in the Media sector.
  • This is iSentia’s 1st transaction in Singapore.

M&A Deal Summary
Date 2011-02-17
Target Brandtology Pte.
Sector Media
Buyer(s) iSentia
Deal Type Add-on Acquisition

Target

Brandtology Pte.

Singapore, Singapore
Brandtology Pte. Ltd. is a social media tracking company.

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Buyer(S) 1

Buyer

iSentia

Strawberry Hills, Australia
Category Company
Founded 1982
Sector Media
Employees1,100
Revenue 110M AUD (2020)
DESCRIPTION

iSentia is a media monitoring firm that provides media intelligence solutions. iSentia was founded in 1982 and is based in Sydney, Australia.

DEAL STATS #
Overall 4 of 9
Sector: Media M&A 4 of 8
Type: Add-on Acquisition M&A Deals 4 of 9
Country: Singapore M&A 1 of 1
Year: 2011 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-02-19 Chong Bureau

Auckland, New Zealand

Chong Bureau Ltd. is a provider of media intelligence services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-12 ChinaClipping

Beijing, China

ChinaClipping is a provider of news monitoring development, newspaper clippings and customized media monitoring, media analysis and ad monitoring services for clients.

Buy -
Mergr

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