M&A Deal Summary

Irwin Naturals Acquires Ketamine Media

On September 29, 2022, Irwin Naturals acquired marketing company Ketamine Media

Acquisition Highlights
  • This is Irwin Naturals’ 1st transaction in the Marketing sector.
  • This is Irwin Naturals’ 4th transaction in the United States.
  • This is Irwin Naturals’ 1st transaction in Tennessee.

M&A Deal Summary
Date 2022-09-29
Target Ketamine Media
Sector Marketing
Buyer(s) Irwin Naturals
Deal Type Add-on Acquisition

Target

Ketamine Media

Knoxville, Tennessee, United States
Ketamine Media is a full-service marketing agency working in the ketamine and psychedelic-wellness space. Ketamine Media was founded in 2016 and is based in Knoxville, Tennessee.

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Buyer(S) 1

Buyer

Irwin Naturals

Los Angeles, California, United States
Category Company
Founded 1994
Sector Medical Products
Revenue 89M USD (2022)
DESCRIPTION

Irwin Naturals is a nutraceutical company that offers a full range of vitamins, CBD, and supplements features over 100 products, created to address mood and brain function, better sleep, sports performance, sexual health, and so much more. Irwin Naturals was founded in 1994 and is based in Los Angeles, California.

DEAL STATS #
Overall 4 of 5
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 4 of 5
State (Tennessee) 1 of 1
Country (United States) 4 of 5
Year (2022) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-08 Invictus Clinics

Woodstock, Georgia, United States

Invictus Clinics offer ketamine-assisted therapy, hydration via IV infusion as well as NAD+. Invictus Clinics join Irwin Naturals Emergence, a national chain of mental-health facilities providing cutting-edge care behind a truly household brand name that is recognized in 80 percent of U.S. homes. Invictus Clinics is based in Woodstock, Georgia.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-30 Serenity Health

Louisville, Kentucky, United States

Serenity Health is an evidence-based center of excellence in a spa-like environment, rooted in the most current research which yields promising results with low-dose Ketamine infusions. Its low dose Ketamine Infusion therapy can be effective at relieving the debilitating symptoms of chronic pain syndromes including but not limited to: Neuropathic Pain, CRPS, Refractory Migraines, PTSD, Anxiety, OCD, Treatment-Resistant Depression & Suicidal Ideations. Low Dose Ketamine infusions can redevelop the neural pathways in the brain that have been damaged by these particular syndromes over time. In efforts to master the science and art of the unique treatment of Ketamine Infusion therapy, the company only focuses on IV Ketamine. Serenity Health is based in Louisville, Kentucky.

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