Add-on Acquisition • Digital Media

ironSource Acquires Upopa Games

On September 4, 2014, ironSource acquired digital media company Upopa Games

Acquisition Context
  • This is ironSource’s 1st transaction in the Digital Media sector.
  • This is ironSource’s 2nd transaction in Israel.

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M&A Deal Summary

Date September 4, 2014
Target Upopa Games
Sector Digital Media
Buyer(s) ironSource
Deal Type Add-on Acquisition

Target Company

Upopa Games

Kfar Haim, Israel
Upopa Games Ltd. is an independent mobile game studio.
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Buyer Overview 1

Buyer

ironSource

Tel Aviv, Israel

Category Company
Founded 2010
Sector Marketing
Revenue 553M USD (2021)
DESCRIPTION

ironSource is a high-growth mobile advertising and mobile gaming technology market that operates globally. Through its various technologies, the company works with a unique combination of customers including software, app, and game developers, telecom operators, and mobile device original equipment manufacturers. The company focuses on developing technologies for app monetization and distribution, with its core products targeting game developers. ironSource was founded in 2010 and is based in Tel Aviv, Israel.


Deal Context for Buyer #
Overall 2 of 8
Sector: Digital Media 1 of 1
Type: Add-on Acquisition 2 of 8
Country: Israel 2 of 4
Year: 2014 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-02-20 AfterDownload

Tel Aviv, Israel

AfterDownload is a CPC network specializing in the full monetization of the download process. Serving over 100 million ads daily, AfterDownload maximizes the revenue for the entire download funnel: prior to, during and after-download.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-19 Supersonic

San Bruno, California, United States

Supersonic operates mainly in the Facebook advertising area and offers a virtual money for use in online games.

Buy -