M&A Deal Summary

ironSource Acquires Tapjoy

On October 14, 2021, ironSource acquired marketing company Tapjoy

Acquisition Highlights
  • This is ironSource’s 1st transaction in the Marketing sector.
  • This is ironSource’s 3rd transaction in the United States.
  • This is ironSource’s 2nd transaction in California.

M&A Deal Summary
Date 2021-10-14
Target Tapjoy
Sector Marketing
Buyer(s) ironSource
Deal Type Add-on Acquisition

Target

Tapjoy

San Francisco, California, United States
Tapjoy is a mobile advertising and app monetization company. Tapjoy’s platform empowers advertisers to connect with app users through value exchange advertising that drives awareness, engagement, and the metrics that matter most to their overall growth. Tapjoy was founded in 2007 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

ironSource

Tel Aviv, Israel
Category Company
Founded 2010
Sector Marketing
Revenue 553M USD (2021)
DESCRIPTION

ironSource is a high-growth mobile advertising and mobile gaming technology market that operates globally. Through its various technologies, the company works with a unique combination of customers including software, app, and game developers, telecom operators, and mobile device original equipment manufacturers. The company focuses on developing technologies for app monetization and distribution, with its core products targeting game developers. ironSource was founded in 2010 and is based in Tel Aviv, Israel.

DEAL STATS #
Overall 7 of 8
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 7 of 8
State (California) 2 of 2
Country (United States) 3 of 3
Year (2021) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-23 Luna Labs

London, United Kingdom

Luna Labs is a developer of technology that allows app developers - from enterprises to indie developers - to create, manage and optimize their playable and video ads, at an impressive speed and scale. Luna Labs is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-25 Bidalgo

Tel Aviv, Israel

Bidalgo is a marketing software company. Bidalgo’s Marketing Intelligence platform maximizes the effectiveness of paid marketing by enabling companies to visualize, analyze, and control their investment—all in a highly customizable, out-of-the-box solution enriched by creative data. Bidalgo is based in Tel Aviv, Israel.

Buy -
Mergr

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Company

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