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M&A Deal Summary

IRONMARKETS Acquires DMN

On August 1, 2017, IRONMARKETS acquired digital media company DMN from Haymarket Media

Acquisition Highlights
  • This is IRONMARKETS’s 2nd transaction in the Digital Media sector.
  • This is IRONMARKETS’s 3rd transaction in the United States.
Investment Fate
  • DMN was sold to a strategic buyer in 2025.

M&A Deal Summary
Date 2017-08-01
Target DMN
Sector Digital Media
Buyer(s) IRONMARKETS
Sellers(s) Haymarket Media
Deal Type Divestiture

Target

DMN

United States
DMNews.com is a provider of digital and data-driven marketing analysis, content and research. DMN covers topics including marketing technology trends in both the B2B and B2C spaces, digital and data-driven marketing, personalization and the customer experience, content marketing, mobile and social marketing, machine learning, and much more.

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Buyer(S) 1

Buyer

IRONMARKETS

Fort Atkinson, Wisconsin, United States
Category Company
Founded 2014
Sector Marketing
DESCRIPTION

IRONMARKETS is a provider of integrated marketing solutions across five business-to-business media platforms including digital, print, mobile, live events and social media to the heavy construction and food & supply chain logistics industries. IRONMARKETS was founded in 2014 and is based in Fort Atkinson, Wisconsin.

DEAL STATS #
Overall 3 of 3
Sector: Digital Media M&A 2 of 2
Type: Divestiture M&A Deals 3 of 3
Country: United States M&A 3 of 3
Year: 2017 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-06 Green Industry Pros

Fort Atkinson, Wisconsin, United States

Green Industry Pros is a publisher of lawn mower comparisons, reviews, professional landscape contractors and lawn equipment deals.

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Seller(S) 1

SELLER

Haymarket Media

New York, New York, United States
Category Company
Founded 1984
Sector Media
DESCRIPTION

Haymarket Media, Inc. is a provider of specialist content for international audiences. The company has 72 brands in 20 offices across six countries, connecting people and communities across digital, mobile, print and live media. Haymarket’s brands include Stuff, FourFourTwo, What Car?, PistonHeads, Campaign, PRWeek, MyCME and Finance Asia.

DEAL STATS #
Overall 4 of 4
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 4 of 4
Country: United States M&A 2 of 2
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-06-16 Digital Media Strategies

London, United Kingdom

Digital Media Strategies Ltd. is the major strategic business gathering for the European media industry. Company is one the pioneer conferences focused on publishers, magazines, newspapers, digital pureplay and tech the people defining the future of news, entertainment and niche media.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-25 National Association for Continuing Education

Plantation, Florida, United States

National Association for Continuing Education (NACE) offers live conferences in over 40 cities and enduring programs to engage learners and increase their knowledge, competence, and professional performance with the most up-to-date, science-based information on a variety of topics. National Association for Continuing Education is based in Plantation, Florida.

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