M&A Deal Summary

Ipsos Sp. z o.o. Acquires OTX

On January 28, 2010, Ipsos Sp. z o.o. acquired business services company OTX from ZMC

Acquisition Highlights
  • This is Ipsos Sp. z o.o.’s 1st transaction in the Business Services sector.
  • This is Ipsos Sp. z o.o.’s 1st transaction in the United States.
  • This is Ipsos Sp. z o.o.’s 1st transaction in California.

M&A Deal Summary
Date 2010-01-28
Target OTX
Sector Business Services
Buyer(s) Ipsos Sp. z o.o.
Sellers(s) ZMC
Deal Type Add-on Acquisition

Target

OTX

Culver City, California, United States
OTX Corp. is a consumer research and consulting company providing online-based research like advertising, customer loyalty, marketing, media, public affairs research, and survey management services.

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Buyer(S) 1

Buyer

Ipsos Sp. z o.o.

02-672, Poland
Category Company
Sector Business Services
DESCRIPTION

Ipsos Sp. z o.o. is part of the international research group Ipsos and involved to solve marketing problems and to take decisions. The company works with FMCG, telecoms, media, advertising, fuels, pharmaceutics, motoring, banking and financial sectors.

DEAL STATS #
Overall 1 of 1
Sector (Business Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2010) 1 of 1

Seller(S) 1

SELLER

ZMC

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2001
Size Small
Type Sector Focused
DESCRIPTION

Zelnick Media Capital (ZMC) is a private equity firm focused on the media and communications sectors. ZMC looks to partner with management teams when pursuing transactions and will consider a variety of transaction situations, including growth-oriented investments and companies in need of operational improvement. Zelnick Media Capital was formed in 2001 and is based in New York City.

DEAL STATS #
Overall 1 of 8
Sector (Business Services) 1 of 1
Type (Add-on Acquisition) 1 of 5
State (California) 1 of 3
Country (United States) 1 of 7
Year (2010) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-12-18 Airvana

Chelmsford, Massachusetts, United States

Airvana LP is a provider of 4G LTE and 3G small cell solutions that enable people to access communications, information and entertainment in the most challenging and high-value environments—offices, public venues and homes.

Buy $530M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-06-24 Defy Media

New York, New York, United States

Defy Media is a provider of innovative youth-focused media and full-scale marketing programs through multiple operating business units in digital, display advertising, direct mail, entertainment content creation and educational programming. Defy Media was founded in 1996 and is based in New York City.

Buy -
Mergr

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