Add-on Acquisition • Business Services

Ipsos Acquires Ipec

On February 26, 2025, Ipsos acquired business services company Ipec

Acquisition Context
  • This is Ipsos’ 7th transaction in the Business Services sector.
  • This is Ipsos’ 2nd transaction in Brazil.

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M&A Deal Summary

Date February 26, 2025
Target Ipec
Sector Business Services
Buyer(s) Ipsos
Deal Type Add-on Acquisition

Target Company

Ipec

Sao Paulo, Brazil
Ipec is recognized for its expertise in opinion polls and political analysis, both online and offline, through qualitative and quantitative studies. Ipec was founded in 2021 and is based in Sao Paulo, Brazil.
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Buyer Overview 1

Buyer

Ipsos

Paris, France

Category Company
Founded 1975
Sector Marketing
Employees20,000
Revenue 2.4B EUR (2024)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.


Deal Context for Buyer #
Overall 36 of 38
Sector: Business Services 7 of 8
Type: Add-on Acquisition 30 of 31
Country: Brazil 2 of 2
Year: 2025 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-30 Whereto Research

South Bank, Australia

Whereto Research is a public sector research company that offers a full suite of research services in diverse sectors, including public affairs, advertising, marketing, and media. Whereto Research is based in South Bank, Australia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-03-31 BVA Family

Balma, France

The BVA Family is an international research, data analytics, and consulting company that helps organizations understand human behavior, transform data into action, and support decision-making through insights and applied behavioral science. The Company provides services across insights, data & analytics, consulting, and SaaS solutions for corporate and public sector clients in multiple markets worldwide, serving organizations on strategic, customer, and societal questions. The BVA Family was founded in 1970 and is based in Balma, France.

Buy -