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M&A Deal Summary

Ipsos Acquires Ipec

On February 26, 2025, Ipsos acquired business services company Ipec

Acquisition Highlights
  • This is Ipsos’ 7th transaction in the Business Services sector.
  • This is Ipsos’ 2nd transaction in Brazil.

M&A Deal Summary
Date 2025-02-26
Target Ipec
Sector Business Services
Buyer(s) Ipsos
Deal Type Add-on Acquisition

Target

Ipec

Sao Paulo, Brazil
Ipec is recognized for its expertise in opinion polls and political analysis, both online and offline, through qualitative and quantitative studies. Ipec was founded in 2021 and is based in Sao Paulo, Brazil.

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Buyer(S) 1

Buyer

Ipsos

Paris, France
Category Company
Founded 1975
Sector Marketing
Employees19,757
Revenue 2.4B EUR (2023)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

DEAL STATS #
Overall 36 of 36
Sector (Business Services) 7 of 7
Type (Add-on Acquisition) 30 of 30
Country (Brazil) 2 of 2
Year (2025) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-30 Whereto Research

South Bank, Australia

Whereto Research is a public sector research company that offers a full suite of research services in diverse sectors, including public affairs, advertising, marketing, and media. Whereto Research is based in South Bank, Australia.

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