Add-on Acquisition • Internet Software and Services

Ipsos Acquires Synthesio

On October 30, 2018, Ipsos acquired internet software and services company Synthesio

Acquisition Context
  • This is Ipsos’ 1st transaction in the Internet Software and Services sector.
  • This is Ipsos’ 3rd transaction in the United States.
  • This is Ipsos’ 1st transaction in New York.

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M&A Deal Summary

Date October 30, 2018
Target Synthesio
Sector Internet Software and Services
Buyer(s) Ipsos
Deal Type Add-on Acquisition

Target Company

Synthesio

New York, New York, United States
Synthesio, Inc. is a provider of cloud based social Intelligence and social listening platform. Synthesio is formed in 2006 and is based in New York City.
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Buyer Overview 1

Buyer

Ipsos

Paris, France

Category Company
Founded 1975
Sector Marketing
Employees20,000
Revenue 2.4B EUR (2024)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.


Deal Context for Buyer #
Overall 21 of 38
Sector: Internet Software and Services 1 of 2
Type: Add-on Acquisition 17 of 31
State: New York 1 of 2
Country: United States 3 of 5
Year: 2018 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-17 GfK - Custom Research Business

Nuremberg, Germany

GfK - Custom Research Business comprises of GfK's Customer Experience, Experience Innovation, Health, and Public Affairs. Customer Experience division includes all GfK research services globally, both quantitative and/or qualitative in nature, on either a continuous or ad-hoc basis. Experience Innovation division includes all GfK research services globally, both quantitative and/or qualitative in nature. Health division includes all GfK research services globally, both quantitative and/or qualitative in nature, on either a continuous or ad-hoc basis. Public Affairs: this division includes all GfK research services globally, both quantitative and/or qualitative in nature, on either a continuous or ad-hoc basis.

Buy €105M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-03 MaritzCX Research - Mystery Shopping Business

Lehi, Utah, United States

Maritz' mystery shopping service provides a variety of clients in the oil and gas, automotive, and banking sectors with mystery shopping services.

Buy -