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M&A Deal Summary

Ipsos Acquires Synovate

On July 27, 2011, Ipsos acquired marketing company Synovate from Dentsu International for 525M GBP

Acquisition Highlights
  • This is Ipsos’ 11th transaction in the Marketing sector.
  • This is Ipsos’ 0th largest (disclosed) transaction.
  • This is Ipsos’ 1st transaction in New Zealand.

M&A Deal Summary
Date 2011-07-27
Target Synovate
Sector Marketing
Buyer(s) Ipsos
Sellers(s) Dentsu International
Deal Type Divestiture
Deal Value 525M GBP

Target

Synovate

Auckland, New Zealand
Synovate Ltd. provides market research services.

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Buyer(S) 1

Buyer

Ipsos

Paris, France
Category Company
Founded 1975
Sector Marketing
Employees20,000
Revenue 2.4B EUR (2024)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

DEAL STATS #
Overall 18 of 38
Sector: Marketing M&A 11 of 14
Type: Divestiture M&A Deals 2 of 6
Country: New Zealand M&A 1 of 2
Year: 2011 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-01-28 Ipsos OTX

Culver City, California, United States

Ipsos OTX Corp. is a online consumer research firm. OTX specializes in innovative, cutting edge research utilizing technology to provide strategic insights for the entertainment, advertising (traditional and digital), and consumer goods industry.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-07 Consumer Behavior & Insight

Ho Chi Minh City, Vietnam

Consumer Behavior & Insight provides marketing information and analysis services.

Buy -

Seller(S) 1

SELLER

Dentsu International

London, United Kingdom
Category Company
Sector Marketing
DESCRIPTION

Dentsu International is a global media and digital marketing communications firm. It delivers end?to?end experience transformation and business transformation services—spanning media planning and buying, digital creative, CXM, analytics, sports marketing, and content production—by integrating technology, data, and creativity for enterprise clients. Dentsu International is based in London, England.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: New Zealand M&A 1 of 1
Year: 2011 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-11 Carat Media UK

Manchester, United Kingdom

Carat Media UK Ltd. is an independent media communications agency with expertise in media planning and buying and enhanced capability in performance marketing and digital solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-25 Master Ad

Moscow, Russia

Master Ad LLC is a full-service out-of-home agency. The company specialises in planning and buying of outdoor media campaigns, creating innovative non-standard Out of Home solutions.

Buy €15M
Mergr

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