M&A Deal Summary

Ipsos Acquires Synovate

On July 27, 2011, Ipsos acquired marketing company Synovate from Dentsu Aegis Network for 525M GBP

Acquisition Highlights
  • This is Ipsos’ 11th transaction in the Marketing sector.
  • This is Ipsos’ 0th largest (disclosed) transaction.
  • This is Ipsos’ 1st transaction in New Zealand.

M&A Deal Summary
Date 2011-07-27
Target Synovate
Sector Marketing
Buyer(s) Ipsos
Sellers(s) Dentsu Aegis Network
Deal Type Divestiture
Deal Value 525M GBP

Target

Synovate

Auckland, New Zealand
Synovate Ltd. provides market research services.

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Buyer(S) 1

Buyer

Ipsos

Paris, France
Category Company
Founded 1975
Sector Marketing
Employees19,757
Revenue 2.4B EUR (2023)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

DEAL STATS #
Overall 18 of 33
Sector (Marketing) 11 of 14
Type (Divestiture) 2 of 5
Country (New Zealand) 1 of 2
Year (2011) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-01-28 Ipsos OTX

Culver City, California, United States

Ipsos OTX Corp. is a online consumer research firm. OTX specializes in innovative, cutting edge research utilizing technology to provide strategic insights for the entertainment, advertising (traditional and digital), and consumer goods industry.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-07 Consumer Behavior & Insight

Ho Chi Minh City, Vietnam

Consumer Behavior & Insight provides marketing information and analysis services.

Buy -

Seller(S) 1

SELLER

Dentsu Aegis Network

London, United Kingdom
Category Company
Sector Marketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
Country (New Zealand) 1 of 1
Year (2011) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-11 Carat Media UK

Manchester, United Kingdom

Carat Media UK Ltd. is an independent media communications agency with expertise in media planning and buying and enhanced capability in performance marketing and digital solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-25 Master Ad

Moscow, Russia

Master Ad LLC is a full-service out-of-home agency. The company specialises in planning and buying of outdoor media campaigns, creating innovative non-standard Out of Home solutions.

Buy €15M
Mergr

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