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M&A Deal Summary

Ipsos Acquires Strategic Puls group

On December 15, 2008, Ipsos acquired marketing company Strategic Puls group

Acquisition Highlights
  • This is Ipsos’ 8th transaction in the Marketing sector.
  • This is Ipsos’ 1st transaction in Croatia.

M&A Deal Summary
Date 2008-12-15
Target Strategic Puls group
Sector Marketing
Buyer(s) Ipsos
Deal Type Add-on Acquisition

Target

Strategic Puls group

Croatia
Strategic Puls group is an independent research company in the Balkans.

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Buyer(S) 1

Buyer

Ipsos

Paris, France
Category Company
Founded 1975
Sector Marketing
Employees20,000
Revenue 2.4B EUR (2024)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

DEAL STATS #
Overall 14 of 38
Sector: Marketing M&A 8 of 14
Type: Add-on Acquisition M&A Deals 13 of 31
Country: Croatia M&A 1 of 2
Year: 2008 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-10-20 Ipsos-B-Thinking

Shanghai, China

Ipsos-B-Thinking is a chinese research company specialized in marketing research for the automotive sector.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-03-18 Punto de Vista SA

Santiago, Chile

Punto de Vista SA provides customer satisfaction research and quality measurement.

Buy -
Mergr

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