Add-on Acquisition • Media

Ipsos Acquires ResearchPartner

On November 29, 2007, Ipsos acquired media company ResearchPartner

Acquisition Context

This is Ipsos’ 5th transaction in the Media sector.
This is Ipsos’ 1st transaction in Norway.

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M&A Deal Summary
Date	November 29, 2007
Target	ResearchPartner
Sector	Media
Buyer(s)	Ipsos
Deal Type	Add-on Acquisition

Target Company

ResearchPartner

Oslo, Norway

ResearchPartner is an independent company specializing in advertising, marketing and in customer relationship management research.

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Buyer Overview 1

Buyer

Ipsos

Paris, France

Category	Company
Founded	1975
Sector	Marketing
Employees	20,000
Revenue	2.4B EUR (2024)

DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

Deal Context for Buyer	#
Overall	9 of 38
Sector: Media	5 of 6
Type: Add-on Acquisition	9 of 31
Country: Norway	1 of 1
Year: 2007	4 of 5

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2007-09-18	Markinor Pty Johannesburg, South Africa Markinor Pty Ltd. is an independent market research company.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2007-09-18

Markinor Pty

Johannesburg, South Africa

Markinor Pty Ltd. is an independent market research company.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2007-12-03	Indica Research Pvt Mumbai, India Indica Research Pvt Ltd. provides marketing and research services.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2007-12-03

Indica Research Pvt

Mumbai, India

Indica Research Pvt Ltd. provides marketing and research services.

Buy

Explore Related M&A Activity

Media M&A - Add-on Acquisition M&A Deals - Norway M&A - 2007 M&A