M&A Deal Summary

Ipsos Acquires Marketing Metrics

On October 1, 2003, Ipsos acquired marketing company Marketing Metrics

Acquisition Highlights
  • This is Ipsos’ 2nd transaction in the Marketing sector.
  • This is Ipsos’ 1st transaction in the United States.
  • This is Ipsos’ 1st transaction in New Jersey.

M&A Deal Summary
Date 2003-10-01
Target Marketing Metrics
Sector Marketing
Buyer(s) Ipsos
Deal Type Add-on Acquisition

Target

Marketing Metrics

Paramus, New Jersey, United States
Marketing Metrics is a research company specia lizing in customer relationship and customer satisfaction management.

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Buyer(S) 1

Buyer

Ipsos

Paris, France
Category Company
Founded 1975
Sector Marketing
Employees19,757
Revenue 2.4B EUR (2023)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

DEAL STATS #
Overall 2 of 33
Sector (Marketing) 2 of 14
Type (Add-on Acquisition) 2 of 27
State (New Jersey) 1 of 1
Country (United States) 1 of 5
Year (2003) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2001-09-26 Novaction group

Paris, France

Novaction group specialized in marketing consultancy and market research.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-03-22 Guangdong General Marketing Research Company

Guangzhou, China

Guangdong General Marketing Research Company Ltd. provides marketing research and data services.

Buy -
Mergr

Product

Company

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