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M&A Deal Summary

Ipsos Acquires KMG Research

On May 15, 2007, Ipsos acquired media company KMG Research

Acquisition Highlights
  • This is Ipsos’ 3rd transaction in the Media sector.
  • This is Ipsos’ 1st transaction in Turkey.

M&A Deal Summary
Date 2007-05-15
Target KMG Research
Sector Media
Buyer(s) Ipsos
Deal Type Add-on Acquisition

Target

KMG Research

Turkey
KMG Research is the N°2 market research company.

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Buyer(S) 1

Buyer

Ipsos

Paris, France
Category Company
Founded 1975
Sector Marketing
Employees20,000
Revenue 2.4B EUR (2024)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

DEAL STATS #
Overall 7 of 38
Sector: Media M&A 3 of 6
Type: Add-on Acquisition M&A Deals 7 of 31
Country: Turkey M&A 1 of 1
Year: 2007 M&A 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-02-15 Apoyo Opinion y Mercado S.A.

San Antonio, Peru

Apoyo Opinion y Mercado S.A. is a market research and public opinion company in the Andean region and one of the most prestigious in Latin America.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-09-18 Markinor Pty

Johannesburg, South Africa

Markinor Pty Ltd. is an independent market research company.

Buy -
Mergr

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