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M&A Deal Summary

Ipsos Acquires Ipsos MRBI

On July 29, 2009, Ipsos acquired marketing company Ipsos MRBI from WPP

Acquisition Highlights
  • This is Ipsos’ 9th transaction in the Marketing sector.
  • This is Ipsos’ 1st transaction in Ireland.

M&A Deal Summary
Date 2009-07-29
Target Ipsos MRBI
Sector Marketing
Buyer(s) Ipsos
Sellers(s) WPP
Deal Type Divestiture

Target

Ipsos MRBI

Blackrock, Ireland
Ipsos MRBI Ltd. is a polling and research company.

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Buyer(S) 1

Buyer

Ipsos

Paris, France
Category Company
Founded 1975
Sector Marketing
Employees20,000
Revenue 2.4B EUR (2024)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

DEAL STATS #
Overall 16 of 38
Sector: Marketing M&A 9 of 14
Type: Divestiture M&A Deals 1 of 6
Country: Ireland M&A 1 of 2
Year: 2009 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-03-18 Punto de Vista SA

Santiago, Chile

Punto de Vista SA provides customer satisfaction research and quality measurement.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-01-28 Ipsos OTX

Culver City, California, United States

Ipsos OTX Corp. is a online consumer research firm. OTX specializes in innovative, cutting edge research utilizing technology to provide strategic insights for the entertainment, advertising (traditional and digital), and consumer goods industry.

Buy -

Seller(S) 1

SELLER

WPP

London, United Kingdom
Category Company
Founded 1985
Sector Marketing
Employees108,044
Revenue 14.7B GBP (2024)
DESCRIPTION

WPP is a marketing communications services provider that offers a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. WPP was founded in 1985 and is based in London, England.

DEAL STATS #
Overall 1 of 6
Sector: Marketing M&A 1 of 3
Type: Divestiture M&A Deals 1 of 5
Country: Ireland M&A 1 of 1
Year: 2009 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-10-08 Taylor Nelson Sofres

London, United Kingdom

Taylor Nelson Sofres plc is a provider of marketing services.

Buy £1.6B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-04-05 Vice Media

Brooklyn, New York, United States

Vice Media is a media company that engages in print, event, music, online, television (TV), and feature film business activities in the United States and internationally. Vice Media was founded in 1994 and is based in Brooklyn, New York.

Buy -
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