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M&A Deal Summary

Ipsos Acquires Ipsos-B-Thinking

On October 20, 2008, Ipsos acquired marketing company Ipsos-B-Thinking

Acquisition Highlights
  • This is Ipsos’ 7th transaction in the Marketing sector.
  • This is Ipsos’ 2nd transaction in China.

M&A Deal Summary
Date 2008-10-20
Target Ipsos-B-Thinking
Sector Marketing
Buyer(s) Ipsos
Deal Type Add-on Acquisition

Target

Ipsos-B-Thinking

Shanghai, China
Ipsos-B-Thinking is a chinese research company specialized in marketing research for the automotive sector.

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Buyer(S) 1

Buyer

Ipsos

Paris, France
Category Company
Founded 1975
Sector Marketing
Employees20,000
Revenue 2.4B EUR (2024)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

DEAL STATS #
Overall 13 of 38
Sector: Marketing M&A 7 of 14
Type: Add-on Acquisition M&A Deals 12 of 31
Country: China M&A 2 of 2
Year: 2008 M&A 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-08-27 Alfacom

Sao Paulo, Brazil

Alfacom Ltda. is specialising in quality research and customer relationship management in the automotive sector.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-12-15 Strategic Puls group

Croatia

Strategic Puls group is an independent research company in the Balkans.

Buy -
Mergr

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