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M&A Deal Summary

Ipsos Acquires Infotools

On September 15, 2021, Ipsos acquired information technology company Infotools

Acquisition Highlights
  • This is Ipsos’ 3rd transaction in the Information Technology sector.
  • This is Ipsos’ 2nd transaction in New Zealand.

M&A Deal Summary
Date 2021-09-15
Target Infotools
Sector Information Technology
Buyer(s) Ipsos
Deal Type Add-on Acquisition

Target

Infotools

Auckland, New Zealand
Infotools is a software and digital services provider specializing in harmonizing, analyzing, visualizing, and sharing market research data. Infotools’ powerful cloud-based software, Harmoni, is an innovative platform purpose-built for market research. Harmoni allows researchers to easily process, analyze and share insights from complex survey data, bringing together disparate sources holistically and facilitating statistically-driven analysis. It provides real-time access to the very latest available data, presented and shared through interactive reporting, dashboards, and storytelling capabilities. Infotools is based in 1990 and is based in Auckland, New Zealand.

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Buyer(S) 1

Buyer

Ipsos

Paris, France
Category Company
Founded 1975
Sector Marketing
Employees20,000
Revenue 2.4B EUR (2024)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

DEAL STATS #
Overall 25 of 38
Sector: Information Technology M&A 3 of 5
Type: Add-on Acquisition M&A Deals 20 of 31
Country: New Zealand M&A 2 of 2
Year: 2021 M&A 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-12 Intrasonics

Cambridge, United Kingdom

Intrasonics is a provider of audio recognition technology pioneered in the field of neuromodulation audio watermarking. Intrasonics' digital encoding and fingerprinting technology used in audience measurement enabling mobile phones to synchronize to radio or TV broadcasts through a simple install of an app. Intrasonics was founded in 2008 and is based in Cambridge, United Kingdom.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-26 Karian and Box

York, United Kingdom

Karian and Box is an employee engagement agency that offers employee research, strategy, and programmes to help drive employee engagement and power. Karian and Box was founded in 2006 and is based in York, United Kingdom.

Buy -
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