Add-on Acquisition • Information Technology

Ipsos Acquires Dotmetrics

On January 18, 2021, Ipsos acquired information technology company Dotmetrics

Acquisition Context

This is Ipsos’ 1st transaction in the Information Technology sector.
This is Ipsos’ 2nd transaction in Croatia.

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M&A Deal Summary
Date	January 18, 2021
Target	Dotmetrics
Sector	Information Technology
Buyer(s)	Ipsos
Deal Type	Add-on Acquisition

Target Company

Dotmetrics

Zagreb, Croatia

Fistnet comprises Big Data audience measurement experts and software engineers. With the Dotmetrics platform, the company has been at the forefront of digital audience measurement, seamlessly tracking and reporting internet traffic to participate websites and apps with improved accuracy of device identification over other methods. Facing was founded in 2012 and is based in Zagreb, Croatia.

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Buyer Overview 1

Buyer

Ipsos

Paris, France

Category	Company
Founded	1975
Sector	Marketing
Employees	20,000
Revenue	2.4B EUR (2024)

DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

Deal Context for Buyer	#
Overall	23 of 38
Sector: Information Technology	1 of 5
Type: Add-on Acquisition	18 of 31
Country: Croatia	2 of 2
Year: 2021	1 of 4

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2020-02-03	MaritzCX Research - Mystery Shopping Business Lehi, Utah, United States Maritz' mystery shopping service provides a variety of clients in the oil and gas, automotive, and banking sectors with mystery shopping services.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2020-02-03

MaritzCX Research - Mystery Shopping Business

Lehi, Utah, United States

Maritz' mystery shopping service provides a variety of clients in the oil and gas, automotive, and banking sectors with mystery shopping services.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-04-12	Intrasonics Cambridge, United Kingdom Intrasonics is a provider of audio recognition technology pioneered in the field of neuromodulation audio watermarking. Intrasonics' digital encoding and fingerprinting technology used in audience measurement enabling mobile phones to synchronize to radio or TV broadcasts through a simple install of an app. Intrasonics was founded in 2008 and is based in Cambridge, United Kingdom.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-04-12

Intrasonics

Cambridge, United Kingdom

Intrasonics is a provider of audio recognition technology pioneered in the field of neuromodulation audio watermarking. Intrasonics' digital encoding and fingerprinting technology used in audience measurement enabling mobile phones to synchronize to radio or TV broadcasts through a simple install of an app. Intrasonics was founded in 2008 and is based in Cambridge, United Kingdom.

Buy

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