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M&A Deal Summary

Ipsos Acquires Dotmetrics

On January 18, 2021, Ipsos acquired information technology company Dotmetrics

Acquisition Highlights
  • This is Ipsos’ 1st transaction in the Information Technology sector.
  • This is Ipsos’ 2nd transaction in Croatia.

M&A Deal Summary
Date 2021-01-18
Target Dotmetrics
Sector Information Technology
Buyer(s) Ipsos
Deal Type Add-on Acquisition

Target

Dotmetrics

Zagreb, Croatia
Fistnet comprises Big Data audience measurement experts and software engineers. With the Dotmetrics platform, the company has been at the forefront of digital audience measurement, seamlessly tracking and reporting internet traffic to participate websites and apps with improved accuracy of device identification over other methods. Facing was founded in 2012 and is based in Zagreb, Croatia.

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Buyer(S) 1

Buyer

Ipsos

Paris, France
Category Company
Founded 1975
Sector Marketing
Employees20,000
Revenue 2.4B EUR (2024)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

DEAL STATS #
Overall 23 of 38
Sector: Information Technology M&A 1 of 5
Type: Add-on Acquisition M&A Deals 18 of 31
Country: Croatia M&A 2 of 2
Year: 2021 M&A 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-03 MaritzCX Research - Mystery Shopping Business

Lehi, Utah, United States

Maritz' mystery shopping service provides a variety of clients in the oil and gas, automotive, and banking sectors with mystery shopping services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-12 Intrasonics

Cambridge, United Kingdom

Intrasonics is a provider of audio recognition technology pioneered in the field of neuromodulation audio watermarking. Intrasonics' digital encoding and fingerprinting technology used in audience measurement enabling mobile phones to synchronize to radio or TV broadcasts through a simple install of an app. Intrasonics was founded in 2008 and is based in Cambridge, United Kingdom.

Buy -
Mergr

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