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M&A Deal Summary

Ipsos Acquires B&A

On October 24, 2023, Ipsos acquired marketing company B&A

Acquisition Highlights
  • This is Ipsos’ 14th transaction in the Marketing sector.
  • This is Ipsos’ 2nd transaction in Ireland.

M&A Deal Summary
Date 2023-10-24
Target B&A
Sector Marketing
Buyer(s) Ipsos
Deal Type Add-on Acquisition

Target

B&A

Dublin, Ireland
B&A serves a range of clients across the public and private sector. Renowned for their expertise in quantitative and qualitative research, B&A have significant operations in data production and analysis, notably by leveraging its consumer panels. B&A was founded in 1985 and is based in Dublin, Ireland.

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Buyer(S) 1

Buyer

Ipsos

Paris, France
Category Company
Founded 1975
Sector Marketing
Employees20,000
Revenue 2.4B EUR (2024)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

DEAL STATS #
Overall 30 of 38
Sector: Marketing M&A 14 of 14
Type: Add-on Acquisition M&A Deals 24 of 31
Country: Ireland M&A 2 of 2
Year: 2023 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-20 Omedia

Dakar, Senegal

Omedia is a market research and media analysis company is specialized in advertising monitoring and media investment analysis department: TV, radio, press, posters and digital. Omedia is based in Dakar, Senegal.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-08 I&O Research

Enschede, Netherlands

I&O Research is a government and nonprofit research firm. I&O Research was founded in 1996 and is based in Enschede, Netherlands.

Buy -
Mergr

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