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  5. Ipsos Acquires Alfacom

M&A Deal Summary

Ipsos Acquires Alfacom

On August 27, 2008, Ipsos acquired marketing company Alfacom

Acquisition Highlights
  • This is Ipsos’ 6th transaction in the Marketing sector.
  • This is Ipsos’ 1st transaction in Brazil.

M&A Deal Summary
Date 2008-08-27
Target Alfacom
Sector Marketing
Buyer(s) Ipsos
Deal Type Add-on Acquisition

Target

Alfacom

Sao Paulo, Brazil
Alfacom Ltda. is specialising in quality research and customer relationship management in the automotive sector.

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Buyer(S) 1

Buyer

Ipsos

Paris, France
Category Company
Founded 1975
Sector Marketing
Employees20,000
Revenue 2.4B EUR (2024)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

DEAL STATS #
Overall 12 of 38
Sector: Marketing M&A 6 of 14
Type: Add-on Acquisition M&A Deals 11 of 31
Country: Brazil M&A 1 of 2
Year: 2008 M&A 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-06-24 Livra Panels

Buenos Aires, Argentina

Livra Panels provides online panels and data collection services for top market research agencies in the Spanish and Portuguese speaking markets.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-10-20 Ipsos-B-Thinking

Shanghai, China

Ipsos-B-Thinking is a chinese research company specialized in marketing research for the automotive sector.

Buy -
Mergr

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