Add-on Acquisition • Marketing

IPG Mediabrands SA Acquires Virta Helsinki Oy

On April 3, 2017, IPG Mediabrands SA acquired marketing company Virta Helsinki Oy

Acquisition Context

This is IPG Mediabrands SA’s 3rd transaction in the Marketing sector.
This is IPG Mediabrands SA’s 1st transaction in Finland.

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M&A Deal Summary
Date	April 3, 2017
Target	Virta Helsinki Oy
Sector	Marketing
Buyer(s)	IPG Mediabrands SA
Deal Type	Add-on Acquisition

Target Company

Virta Helsinki Oy

Helsinki, Finland

Virta Helsinki Oy is an independent media agency that specializes in marketing solutions such as video neutral planning and content marketing. Virta Helsinki Oy was established in 2008 and is headquartered in Helsinki, Finland.

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Buyer Overview 1

Buyer

IPG Mediabrands SA

Colombia

Category	Company
Founded	2007
Sector	Marketing

DESCRIPTION

IPG Mediabrands SA is a provider of marketing solutions.

Deal Context for Buyer	#
Overall	4 of 4
Sector: Marketing	3 of 3
Type: Add-on Acquisition	4 of 4
Country: Finland	1 of 1
Year: 2017	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2016-09-08	Optimum4 Leeds, United Kingdom Stickyeyes is a provider of digital marketing services. Stickyeyes provides creative search and content marketing, influencer engagement and video production.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2016-09-08

Optimum4

Leeds, United Kingdom

Stickyeyes is a provider of digital marketing services. Stickyeyes provides creative search and content marketing, influencer engagement and video production.

Buy

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