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  5. IPG Mediabrands SA Acquires Virta Helsinki Oy

M&A Deal Summary

IPG Mediabrands SA Acquires Virta Helsinki Oy

On April 3, 2017, IPG Mediabrands SA acquired marketing company Virta Helsinki Oy

Acquisition Highlights
  • This is IPG Mediabrands SA’s 3rd transaction in the Marketing sector.
  • This is IPG Mediabrands SA’s 1st transaction in Finland.

M&A Deal Summary
Date 2017-04-03
Target Virta Helsinki Oy
Sector Marketing
Buyer(s) IPG Mediabrands SA
Deal Type Add-on Acquisition

Target

Virta Helsinki Oy

Helsinki, Finland
Virta Helsinki Oy is an independent media agency that specializes in marketing solutions such as video neutral planning and content marketing. Virta Helsinki Oy was established in 2008 and is headquartered in Helsinki, Finland.

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Buyer(S) 1

Buyer

IPG Mediabrands SA

Colombia
Category Company
Founded 2007
Sector Marketing
DESCRIPTION

IPG Mediabrands SA is a provider of marketing solutions.

DEAL STATS #
Overall 4 of 4
Sector: Marketing M&A 3 of 3
Type: Add-on Acquisition M&A Deals 4 of 4
Country: Finland M&A 1 of 1
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-08 Optimum4

Leeds, United Kingdom

Stickyeyes is a provider of digital marketing services. Stickyeyes provides creative search and content marketing, influencer engagement and video production.

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