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  5. IPG Mediabrands SA Acquires Optimum4

M&A Deal Summary

IPG Mediabrands SA Acquires Optimum4

On September 8, 2016, IPG Mediabrands SA acquired marketing company Optimum4

Acquisition Highlights
  • This is IPG Mediabrands SA’s 2nd transaction in the Marketing sector.
  • This is IPG Mediabrands SA’s 2nd transaction in the United Kingdom.

M&A Deal Summary
Date 2016-09-08
Target Optimum4
Sector Marketing
Buyer(s) IPG Mediabrands SA
Deal Type Add-on Acquisition

Target

Optimum4

Leeds, United Kingdom
Stickyeyes is a provider of digital marketing services. Stickyeyes provides creative search and content marketing, influencer engagement and video production.

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Buyer(S) 1

Buyer

IPG Mediabrands SA

Colombia
Category Company
Founded 2007
Sector Marketing
DESCRIPTION

IPG Mediabrands SA is a provider of marketing solutions.

DEAL STATS #
Overall 3 of 4
Sector: Marketing M&A 2 of 3
Type: Add-on Acquisition M&A Deals 3 of 4
Country: United Kingdom M&A 2 of 2
Year: 2016 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-08 Mubaloo

London, United Kingdom

Mubaloo Ltd. is an enterprise mobile consultancy and app developer.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-03 Virta Helsinki Oy

Helsinki, Finland

Virta Helsinki Oy is an independent media agency that specializes in marketing solutions such as video neutral planning and content marketing. Virta Helsinki Oy was established in 2008 and is headquartered in Helsinki, Finland.

Buy -
Mergr

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