M&A Deal Summary

Invest Acquires FirmenABC

On January 4, 2023, private equity firm Invest acquired marketing company FirmenABC

Acquisition Highlights
  • This is Invest’s 3rd transaction in the Marketing sector.
  • This is Invest’s 9th transaction in Germany.

M&A Deal Summary

Date 2023-01-04
Target FirmenABC
Sector Marketing
Buyer(s) Invest
Deal Type Buyout (LBO, MBO, MBI)

Target

FirmenABC

Munich, Germany
FirmenABC is a specialist in development and distribution of online and cross-media advertising services for SMEs in Austria and Germany. FirmenABC is based in Munich, Germany.

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Buyer(S) 1

Buyer

Invest

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 200M EUR
Size Small
Type Sector Agnostic
DESCRIPTION

Invest is the investment arm of Raiffeisen bank group and looks to make long-term equity and mezzanine investments in small to mid-sized Austrian and German companies. Invest was established in 1984 and is headquartered in Linz, Austria.


DEAL STATS #
Overall 45 of 54
Sector: Marketing M&A 3 of 3
Type: Buyout (LBO, MBO, MBI) M&A Deals 18 of 22
Country: Germany M&A 9 of 14
Year: 2023 M&A 3 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-01 HP Trailer

Proleb, Austria

HP Trailer is a supplier of car trailers and special solutions for a wide range of applications. The company can rely on a broad base of suppliers and manufacturers, which enables a variety and diversity of models. HP Trailer is based in Proleb, Austria.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-14 Cancom Austria

Wien, Austria

Cancom Austria is an ICT solutions and service provider and digitalisation partner. Cancom Austria combines certified technology expertise with industry know-how as a consultant and end-to-end digital business engineer. Cancom Austria was founded in 1998 and is based in Wien, Austria.

Sell -