Add-on Acquisition • Software

Inuvo Acquires NetSeer

On February 7, 2017, Inuvo acquired software company NetSeer

Acquisition Context
  • This is Inuvo’s 1st transaction in the Software sector.
  • This is Inuvo’s 4th transaction in the United States.
  • This is Inuvo’s 2nd transaction in California.

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M&A Deal Summary

Date February 7, 2017
Target NetSeer
Sector Software
Buyer(s) Inuvo
Deal Type Add-on Acquisition
Advisor(s) Headwaters MB (Financial)

Target Company

NetSeer

Mountain View, California, United States
NetSeer, Inc. is a provider of visual monetization solutions for advertisers and publishers. NetSeer provides market leading visual monetization solutions for advertisers and publishers backed by its patented ConceptGraph™ intent engine. The company is based in Sunnyvale, CA.
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Buyer Overview 1

Buyer

Inuvo

Little Rock, Arizona, United States

Category Company
Founded 1987
Sector Information Technology
Employees71
Revenue 80M USD (2017)
DESCRIPTION

Inuvo, Inc. is a digital publishing and advertising technology company. Inuvo uses artificial intelligence to align brand strategy with consumer intent. Its patented IntentKey artificial intelligence technology leverages contextually-based machine learning algorithms that mirror the way the human brain instantly associate ideas, emotions, places, people and objects. Inuvo harnesses this power by delivering high performing campaigns reaching audiences that would typically be missed.


Deal Context for Buyer #
Overall 4 of 4
Sector: Software 1 of 1
Type: Add-on Acquisition 3 of 3
State: California 2 of 2
Country: United States 4 of 4
Year: 2017 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-01 Vertro

New York, New York, United States

Vertro, Inc. is an online advertising and search company and the owner of the ALOT™ Internet product portfolio.

Buy -