M&A Deal Summary

Inuvo Acquires Indiana Living Green

On October 24, 2011, Inuvo acquired publishing company Indiana Living Green

Acquisition Highlights
  • This is Inuvo’s 1st transaction in the Publishing sector.
  • This is Inuvo’s 2nd transaction in the United States.
  • This is Inuvo’s 1st transaction in Indiana.

M&A Deal Summary

Date 2011-10-24
Target Indiana Living Green
Sector Publishing
Buyer(s) Inuvo
Deal Type Add-on Acquisition

Target

Indiana Living Green

Zionsville, Indiana, United States
Indiana Living Green, Inc. publishes Indiana living green magazine.

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Buyer(S) 1

Buyer

Inuvo

Little Rock, Arizona, United States

Category Company
Founded 1987
Sector Information Technology
Employees71
Revenue 80M USD (2017)
DESCRIPTION

Inuvo, Inc. is a digital publishing and advertising technology company. Inuvo uses artificial intelligence to align brand strategy with consumer intent. Its patented IntentKey artificial intelligence technology leverages contextually-based machine learning algorithms that mirror the way the human brain instantly associate ideas, emotions, places, people and objects. Inuvo harnesses this power by delivering high performing campaigns reaching audiences that would typically be missed.


DEAL STATS #
Overall 2 of 4
Sector (Publishing) 1 of 1
Type (Add-on Acquisition) 2 of 3
State (Indiana) 1 of 1
Country (United States) 2 of 4
Year (2011) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-11-23 Zubican

Moorpark, California, United States

Zubican, Inc. is an Southern California-based online business community, devoted to connecting business-to-business buyers and sellers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-01 Vertro

New York, New York, United States

Vertro, Inc. is an online advertising and search company and the owner of the ALOT™ Internet product portfolio.

Buy -