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M&A Deal Summary

Interpublic Acquires Cappuccino

On May 15, 2018, Interpublic acquired digital media company Cappuccino

Acquisition Highlights
  • This is Interpublic’s 1st transaction in the Digital Media sector.
  • This is Interpublic’s 2nd transaction in Brazil.

M&A Deal Summary
Date 2018-05-15
Target Cappuccino
Sector Digital Media
Buyer(s) Interpublic
Deal Type Add-on Acquisition

Target

Cappuccino

São Paulo, Brazil
Cappuccino specializes in digital content, technology production, and strategic planning. Cappuccino’s digital services include content creation, social media, mobile, paid distribution, SEO, UX, and design and development.

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Buyer(S) 1

Buyer

Interpublic

New York, New York, United States
Category Company
Founded 1902
Sector Marketing
Revenue 10.9B USD (2023)
DESCRIPTION

Interpublic Group provides advertising and marketing services worldwide. Interpublic Group was founded in 1902 and is based in New York, New York.

DEAL STATS #
Overall 25 of 28
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 21 of 23
Country: Brazil M&A 2 of 2
Year: 2018 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-07 Nicole Weber Communications

Hamburg, Germany

Nicole Weber Communications GmbH is a specializes in consumer public relations and lifestyle marketing. Nicole Weber Communications focuses on lifestyle industries including fashion and beauty, consumer electronics and automotive. Clients include Opel, ASOS and Olympus.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-02 Acxiom - Marketing Solutions Business

Little Rock, Arkansas, United States

Acxiom Corp. - Marketing Solutions Business comprises media, creative, marketing services and analytics capabilities, global scale and consumer insights, with AMS's unrivalled expertise in data management.

Buy $2.3B
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