M&A Deal Summary

Interpublic Acquires Acxiom - Marketing Solutions Business

On July 2, 2018, Interpublic acquired marketing company Acxiom - Marketing Solutions Business from LiveRamp for 2.3B USD

Acquisition Highlights
  • This is Interpublic’s 19th transaction in the Marketing sector.
  • This is Interpublic’s largest (disclosed) transaction.
  • This is Interpublic’s 18th transaction in the United States.
  • This is Interpublic’s 1st transaction in Arkansas.

M&A Deal Summary
Date 2018-07-02
Target Acxiom - Marketing Solutions Business
Sector Marketing
Buyer(s) Interpublic
Sellers(s) LiveRamp
Deal Type Divestiture
Deal Value 2.3B USD

Target

Acxiom - Marketing Solutions Business

Little Rock, Arkansas, United States
Acxiom Corp. - Marketing Solutions Business comprises media, creative, marketing services and analytics capabilities, global scale and consumer insights, with AMS's unrivalled expertise in data management.

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Buyer(S) 1

Buyer

Interpublic

New York, New York, United States
Category Company
Founded 1902
Sector Marketing
Revenue 10.9B USD (2023)
DESCRIPTION

Interpublic Group provides advertising and marketing services worldwide. Interpublic Group was founded in 1902 and is based in New York, New York.

DEAL STATS #
Overall 26 of 28
Sector (Marketing) 19 of 20
Type (Divestiture) 2 of 2
State (Arkansas) 1 of 1
Country (United States) 18 of 20
Year (2018) 2 of 2
Size (of disclosed) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-15 Cappuccino

São Paulo, Brazil

Cappuccino specializes in digital content, technology production, and strategic planning. Cappuccino’s digital services include content creation, social media, mobile, paid distribution, SEO, UX, and design and development.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-20 The Famous Group

Culver City, California, United States

The Famous Group (TFG) is a fan experience company that has created moments for the biggest brands, venues, and events in the world through a mix of strategy, creativity, and technology. These immersive fan experiences have been in partnership with Fortune 500 brands, professional sports teams and leagues, Esports, concerts, festivals, and retail environments. Among the key achievements include working with the NFL on the last 17 Super Bowls and innovative projects with the NBA, Nike, Live Nation, Ubisoft, NCAA, NHL, PGA, WWE, and more than 90 professional sports teams and venues. The Famous Group was formed in 1997 and is based in Culver City, California.

Buy -

Seller(S) 1

SELLER

LiveRamp

San Francisco, California, United States
Category Company
Founded 2018
Sector Information Services
Employees1,400
Revenue 660M USD (2024)
DESCRIPTION
Acxiom's office in Redwood City, California.
Acxiom's office in Redwood City, California.

LiveRamp operates as an enterprise data, analytics, and software-as-a-service company in the United States, Europe, South America, and the Asia-Pacific. LiveRamp Holdings was founded in 2018 and is based in San Francisco, California.

DEAL STATS #
Overall 4 of 4
Sector (Marketing) 1 of 1
Type (Divestiture) 4 of 4
State (Arkansas) 1 of 1
Country (United States) 4 of 4
Year (2018) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-04 Acxiom Impact

Arizona, United States

Acxiom Impact is a provider of email services.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-08 DataFleets

Palo Alto, California, United States

DataFleets is a cloud data platform that enables data silos to be unified without moving data or compromising privacy. DataFleets was founded in 2018 and is based in Palo Alto, California.

Buy -
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