M&A Deal Summary

International Wholesale Acquires High Ridge Brands - White Rain Personal Care Brand

On February 16, 2021, International Wholesale acquired consumer products company High Ridge Brands - White Rain Personal Care Brand from High Ridge Brands

Acquisition Highlights
  • This is International Wholesale’s 1st transaction in the Consumer Products sector.
  • This is International Wholesale’s 1st transaction in the United States.
  • This is International Wholesale’s 1st transaction in Connecticut.

M&A Deal Summary
Date 2021-02-16
Target High Ridge Brands - White Rain Personal Care Brand
Sector Consumer Products
Buyer(s) International Wholesale
Sellers(s) High Ridge Brands
Deal Type Divestiture

Target

High Ridge Brands - White Rain Personal Care Brand

Stamford, Connecticut, United States
High Ridge Brands' White Rain Personal Care Brand provides hydration, moisturizing, and styling benefits to its many loyal users. White Rain® offers a diverse product portfolio that includes shampoos, conditioners, body washes and hair styling products for the entire family.

Search 201,292 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

International Wholesale

Allen Park, Michigan, United States
Category Company
Founded 1984
Sector Retail
DESCRIPTION

International Wholesale, Inc. is a wholesale for Midwest discount stores, supermarkets, thrift stores, dollar stores, and c-stores. IW also serves a wide selection of retailers across the US and internationally. International Wholesale was founded in 1984 and is based in Allen Park, Michigan.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Divestiture) 1 of 1
State (Connecticut) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1

Seller(S) 1

SELLER

High Ridge Brands

Stamford, Connecticut, United States
Category Company
Founded 2010
Sector Consumer Products
DESCRIPTION

High Ridge Brands provides consumers with high-quality personal care products at a great value. High Ridge has a portfolio of nine trusted brands, serving primarily North American personal cleaning and hair care markets, including Zest®, White Rain®, VO5®, Coast®, LA Looks®, Zero Frizz®, Rave®, Salon Grafix®, and Thicker Fuller Hair®. High Ridge Brands was formed in 2010 and is based in Stamford, Connecticut.

DEAL STATS #
Overall 3 of 3
Sector (Consumer Products) 3 of 3
Type (Divestiture) 3 of 3
State (Connecticut) 2 of 2
Country (United States) 3 of 3
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-24 High Ridge Brands - Oral Care Assets

Stamford, Connecticut, United States

High Ridge Brands Co. - Oral Care Assets includes major children's oral care value brand, Firefly®, in addition to the REACH® and Dr. Fresh® brands.

Sell $113M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-08 Helen of Troy - Mass Market Personal Care Business

El Paso, Texas, United States

Mass Market Personal Care Business includes iconic brands such as Brut, Pert Plus, Sure, Infusium, and Vitalis.

Buy $45M
Mergr

Product

Company

Legal