M&A Deal Summary

Interactions Acquires Digital Roots

On May 23, 2017, Interactions acquired internet software and services company Digital Roots

Acquisition Highlights
  • This is Interactions’ 1st transaction in the Internet Software and Services sector.
  • This is Interactions’ 1st transaction in the United States.
  • This is Interactions’ 1st transaction in Michigan.

M&A Deal Summary

Date 2017-05-23
Target Digital Roots
Sector Internet Software and Services
Buyer(s) Interactions
Deal Type Add-on Acquisition

Target

Digital Roots

Northville, Michigan, United States
Digital Roots is an artificial intelligence (AI)-based social media customer engagement. Digital Roots was established in 2009 and is headquartered in Northville, Michigan.

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Buyer(S) 1

Buyer

Interactions

Franklin, Massachusetts, United States

Category Company
Founded 2004
Sector Information Technology
DESCRIPTION

Interactions provides a revolutionary offering for the customer service market that enables companies to dramatically improve the customer experience and substantially lower costs. Solving the problems inherent to speech recognition and outsourcing, Interactions' Intent Recognition(tm) is a generation leaping approach that enables significantly higher automation rates that address a much broader and more complex range of customer interactions. Interactions was founded in 2004 and is based in Franklin, Massachusetts.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Michigan M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2017 M&A 1 of 1