M&A Deal Summary

Integrity Marketing Group Acquires Yellowstone life Group

On March 29, 2022, Integrity Marketing Group acquired information services company Yellowstone life Group

Acquisition Highlights
  • This is Integrity Marketing Group’s 1st transaction in the Information Services sector.
  • This is Integrity Marketing Group’s 51st transaction in the United States.
  • This is Integrity Marketing Group’s 5th transaction in Texas.

M&A Deal Summary
Date 2022-03-29
Target Yellowstone life Group
Sector Information Services
Buyer(s) Integrity Marketing Group
Deal Type Add-on Acquisition

Target

Yellowstone life Group

Weatherford, Texas, United States
Yellowstone life Group is a financial services brokerage provider that provides agents a completely virtual experience. At Yellowstone Life Insurance Agency, agents have the opportunity to service clients from anywhere and provide them with a diverse portfolio of financial protection solutions. Yellowstone Life Insurance Agency is eager to expand its virtual financial protection platform by incorporating Integrity's technology, backend support, and marketing resources into its daily operations. Yellowstone life Group is based in Weatherford, Texas.

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Buyer(S) 1

Buyer

Integrity Marketing Group

Dallas, Texas, United States
Category Company
Founded 2006
Sector Insurance
Employees5,500
DESCRIPTION

Integrity Marketing Group is a distributor of life and health insurance products focused on serving the senior market. Integrity Marketing Group was founded in 2006 and headquartered in Dallas, Texas.

DEAL STATS #
Overall 51 of 58
Sector (Information Services) 1 of 1
Type (Add-on Acquisition) 51 of 57
State (Texas) 5 of 6
Country (United States) 51 of 58
Year (2022) 15 of 20
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-24 J.D. Mullens

Glen St Mary, Florida, United States

J.D. Mullens is an independent marketing organization offering final expense and life insurance products to seniors. J.D. Mullens was founded in 2006 and is based in Glen St Mary, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-31 The Valdez Group

Galion , Ohio, United States

The Valdez Group is an independent marketing organization special focus on Insurance products. The Valdez Group is based in Galion, Ohio.

Buy -
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