M&A Deal Summary

Integrity Marketing Group Acquires Innovative Underwriters

On November 19, 2024, Integrity Marketing Group acquired insurance company Innovative Underwriters from The Guardian Life Insurance Company of America

Acquisition Highlights
  • This is Integrity Marketing Group’s 46th transaction in the Insurance sector.
  • This is Integrity Marketing Group’s 58th transaction in the United States.
  • This is Integrity Marketing Group’s 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2024-11-19
Target Innovative Underwriters
Sector Insurance
Buyer(s) Integrity Marketing Group
Sellers(s) The Guardian Life Insurance Company of America
Deal Type Divestiture

Target

Innovative Underwriters

Philadelphia, Pennsylvania, United States
Innovative Underwriters is a brokerage general agency providing access to a robust suite of nonproprietary products from a diverse set of top-rated carriers. Innovative Underwriters is based in Philadelphia, Pennsylvania.

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Buyer(S) 1

Buyer

Integrity Marketing Group

Dallas, Texas, United States
Category Company
Founded 2006
Sector Insurance
Employees5,500
DESCRIPTION

Integrity Marketing Group is a distributor of life and health insurance products focused on serving the senior market. Integrity Marketing Group was founded in 2006 and headquartered in Dallas, Texas.

DEAL STATS #
Overall 58 of 58
Sector (Insurance) 46 of 46
Type (Divestiture) 1 of 1
State (Pennsylvania) 1 of 1
Country (United States) 58 of 58
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-25 DeLong Insurance Group

Tempe, Arizona, United States

DeLong Insurance Group provide life insurance products coupled with expert guidance to their clients. DeLong Insurance Group was founded in 2015 and is based in Tempe, Arizona.

Buy -

Seller(S) 1

SELLER

The Guardian Life Insurance Company of America

New York, New York, United States
Category Company
Founded 1860
Sector Insurance
DESCRIPTION

The Guardian Life Insurance Co. of America is a provider of mutual life insurance and employee benefits.

DEAL STATS #
Overall 4 of 4
Sector (Insurance) 2 of 2
Type (Divestiture) 4 of 4
State (Pennsylvania) 1 of 1
Country (United States) 4 of 4
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-06 Reed Group

Westminster, Colorado, United States

Reed Group is a provider of absence management services that help employers comply with federal and state regulation and get employees back to work quickly and safely. Reed Group has been a trusted partner to employers, insurers, TPAs, government organizations, attorneys, and healthcare providers. Reed Group was formed in 1860 and is based in Westminster, Colorado.

Sell -
Mergr

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